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It's very -- all right we've been talking about the business advice all day long here and have again.
Now it is well past 5 o'clock it it's Friday.
So it is the perfect time to dive into the business of news -- companies are spending big box to -- -- you drinking and investing in their brands.
Here it happens -- newest -- and alcohol advertising and marketing guru.
-- brisk walk back to the show.
The homeless and a great way to spend a Friday it is I -- we're having a fantastic time here today and Fox Business.
Let's -- little alcohol and advertising trends.
There's not being moved towards lady -- -- her.
Is this out recruiting I dearest dare -- say a younger audience.
Make sure what you say younger audience you say LDA that's what the industry uses legal drinking age -- not an Anglo that.
I was so scared Rihanna -- that -- had if you wanna follow the age of the drinkers follow the sugar young drinkers drink sweet.
OK so isn't working and are are these folks that typically spend a lot of money.
-- if you look at most marketing products they look for younger consumers because younger consumers spend more and also.
Younger consumers establish their brand loyalty only.
If you think back to when you first had a drink you probably drank something you know you know showed us that you how to rum and Coke or you -- orange juice so you had a screwdriver.
Those kind of drinks were considered sort of entry level now there's plenty of products that are that are -- that are that are syrupy that are Fuzzy bubbly.
That can attract younger drink.
Kids drink beer I mean isn't -- my kids I mean illegal legal drinking age kids twenty whammy we're -- -- college people what I'm thinking here they really out there drinking.
Flavored look for and and -- -- spent money -- -- It depends where you go in depends where they're buying the products but if they are on premise if there in bars quite often they're having drinks.
Yet another huge trend right now.
Our diet is diet -- -- skinny girl obviously has just absolutely exploded is this the future as wow.
Yeah absolutely locale is a huge business -- one of the three trends what is is shifting younger -- was locale and -- like skinny girl.
Miami cocktail company there's plenty of prepackaged pre mixed drinks.
They're going locale remember a shot of alcohol 65 calories and I don't know which one you choose.
It's what else you add to it.
The -- is the fruits the flavorings so some of those companies use -- Fake sugar use different kinds of additive some news different formulations but it's all about creating a product -- don't feel -- -- Making very thirsty Jeff Flock was energy beam distillery earlier today I want to play something from -- and we'll talk -- on the other side.
I rarely got new intervention that evolve and they'll never finishes on the carbon.
North a lot of opportunity for.
Protect the basic product and market and get different place we'll follow the -- you know new people come suburban category.
-- -- -- All -- alcohol to -- work that hard I mean don't people just wanna buy alcohol for the obvious read.
Well it depends what you do -- research especially with younger and younger drinkers what you find is they want the two -- they wanna get loaded and they wanna get lucky.
And -- Any.
Any alcohol you choose will do that however.
Yeah industry is a mature market people know what they drink and new people coming and making those decisions.
It's just look at the TV market a number of years ago you had three channels plus public.
Then fox came along we have four channels plus public.
Now we have 500 channels and each one is micro targeted to a very specific.
Audience liquors are the same way -- bargains to be what five or six bottles -- -- -- -- may be tequila may be Scotch.
Now you can have so many bottles of up to you -- Dewey decimal system to keep track of them.
Because the other -- the companies are trying to micro target to different consumers.
Brewster cal they wanna get loaded and they wanna get lucky that's -- -- -- T shirt that says that that's about -- ever sat thanks for coming on.
-- I have a great we've gotten that.
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