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Vivid CEO on Revolution in Porn

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    Vivid Entertainment CEO Steve Hirsch on the changes in the porn industry.

  • Duration 4:46
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It's estimated that every second some 28000.

People are viewing porn online estimated by whom -- and -- by many estimates let's leave it there that parents could come as no surprise that the company known for its high production value adult movies recently launched.

A new web that deepen -- they.

It is -- is in Chatsworth California with a CEO Bob vivid entertainment Linz.

Sandra day but I first want to introduce you to the coal and took treatment coal is pet of the year for pet house hi guys thank you very much.

We're actually in the wardrobe brown they're getting ready for they're on -- they're about the fifteenth scene but.

The CEO of a completely different company than penthouse and he is Steven Hirsch a vivid entertainment high quality that's always been down.

-- a very high quality adult entertainment correct.

Well we started the company about thirty years ago well -- right from the beginning we thought equality was important.

Consistent quality.

-- work since and has worked for that's somewhat consistent revenues these days.

Well you know the industry has changed -- there's no question about it but you have to be nimbly have to be willing to change you know the revenue now comes from the -- Internet it comes from TV it comes from license think it's not like.

Five years ago when maybe 70% of the dollars came from dvd.

Now -- scattered and what you've done to not chase it but to make sure your leader -- it is you just launched vivid touch correct and that's a web -- browser.

And you're looking at that is a real opportunity because listen every second people spend 3000 dollars on pornography whether it's for content or the actual retail -- It's well if you look at someone like apple they haven't really been adult industry friendly.

So we develop this web based gap that works like it now looks like it now.

But you access it from your -- except the best way to remain relevant in today's adult entertainment world.

Well I think you have to take advantage of every opportunity and like I said that's why -- interest in continuing to further our Internet business.

We've launched vivid TV it's going great not only domestically but worldwide we have a licensing business that hasn't.

-- was an opportunity -- -- the TV is a channel now.

When people watch other adult entertainment channels they see vivid entertainment do you have provided the -- is that now put you in direct competition with the channels to which he used to provide context.

Well all of our movies will now be only on did did TV.

And -- the TV is not only a -- on demand service but is also a Linear channel and what's exciting is it's not only here in the US.

Yeah worldwide and that's -- the dollars -- really coming from we look at a place like Latin America.

And all of a sudden they're coming online and there's dollars to the united.

Lot of talk on our business network today has been about Samsung launching its brand new Gallup.

-- what about the Smartphone business noble that really your that the touching your your browser will that really help.

The opportunity to capitalize on the dollars that could be there with the mobility.

Well I think what's important is -- -- everywhere.

You need to be able to access our content on any device at any time.

Where the year watching on TV your laptop your -- for your phone.

We need to be -- so vivid everywhere is very important here wants this in 1984 your father was in the industry.

We must be so proud of the summer -- -- its -- -- courts or something problem but -- question really becomes.

-- to date the adult entertainment industry when you do it right has a lot more legitimacy of people but you can thank Larry -- -- part that's because he fought so hard.

Far -- you know that the opportunity for people to you can grow this business why not do an IPO Steve.

Well you know we'd like to control our own destiny -- and traditionally adult IPOs they really haven't done very well I mean it's typical to get.

Real funds to invest in adult businesses so for us we're self funded we've been doing it for thirty years and -- -- the way it's -- that you have licensed out the name benefit to everything from condoms to come podcast now let me.

-- -- -- -- -- Next I thought well we're doing gentlemen's clubs we're getting ready to a launch -- radio which isn't a licensing deal well we'll let me at all that -- satellite radio that it will and were excited about that.

Initially it will be Internet based but ultimately.

Will be everywhere -- Hirsch is the CEO of -- thank you so much for joining I think you know and and there are all sides to exclusive contract to house across Canada -- Bab.

Next we have our -- -- that -- at our -- -- so -- I.

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