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Brown-Forman Vice President Phil Lynch discusses how the spirits industry is keeping up with the times while holding on to tradition.
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Now some of this has been drunk but it wasn't by what.
I wasn't even wanna ask you get this -- our -- our when he drank -- blitzer he's moving on anyways he doesn't -- we'll take your word for alcohol is one of the many vices that continues to evolve new products and flavors continue to push growth regardless of -- of the overall economy.
With you believe they're not a comfort a quarter of the US spirits market with our friend Jack over here helping out that you this is mr.
Jack Daniel himself.
And our own Jeff Flock is at the brown Foreman distillery in Louisville -- -- -- Hey take take it easy on Justin -- -- -- country music fans.
Talk about your Jack Daniels speech -- not barrels but Jack Daniels.
Comes into.
Take a look at what's happening here right now they're just coming out of a liar but show you what that what plug -- just a second.
But here's the -- This is about that chart looks like it'll -- for the -- defeat in charred oak barrels brand new ones.
Bill Lynch vice president of brown formats.
You are the only weakness -- that your own.
-- which makes these -- That's exactly right it is a real competitive advantage because we could do special things with these barrels market that fire -- The last of viral but they argue could fire -- just as much if you want exactly you you can change the chart you can cut group fitness day -- golf -- that begs the great unique products.
Maybe this is you'll -- want what you're.
Wonder why some companies do better than others.
You know you got Jim beam.
Biggest carbon manufacturer -- -- war home -- you got jacket.
But that's not.
Very different in terms of earnings profiles you -- make -- -- Love it here -- we're doing really well we've been -- -- ever hear that mainly because of the -- brands that we have.
But you ought to get an idea -- -- that the American -- business.
We use to make barrels for other Barbara company.
But we stopped doing that several years ago because we needed to have all the capacity far south and now we're building a second.
Trooper -- Alabama because the business of doing so well but let's say famously good folks of maker's mark said what happened a lot of what got enough that big of well there are other independent companies that make barrels -- -- -- look up companies by -- from.
And it needs to be -- -- business where I don't haven't felt about I got what the problem for you guys it got to make barrels that you got to make permanent.
Six years out exactly what they why we say it is we -- our forecasts are gonna be wrong.
Precursor laid out with either tobacco abuse reported six years it's just a matter how long you're going to be -- About that David and also affect a look at the prices of these companies spirits you know you talk about GM paying about about why you -- spend.
Hundreds of thousands of dollar bottle bottle but old fashioned American -- which it's not least report -- That's exactly right a good job -- Jack Daniels that the US cost about forty dollars.
Our pick out Jack black's reported up to Jim -- we have the grandson that can't be different brands -- again being on earlier today.
What a ride here on the bourbon trail.
And I -- -- This morning at 6 AM I haven't touched a drop since god bless you wouldn't burned by the -- -- best suburban around -- -- -- -- -- I I happen to know you've got a few of those I have I think you've been in the same room and I've done that thank you very much Jeff Flock for revealing our -- lot of stuff about us is coming out today boys -- near Burbank.
