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Million dollars sold more this year but as their popularity grows so does the cold for more regulation joining me now.
-- -- -- president and CEO of enjoy the leading maker of -- fascinated by the way these cigarettes work but this just gets -- -- headline over a billion possibly in sales this year.
I mean what is the appeal.
-- were able to provide smokers with what they crave the things that they like about smoking without the things that they don't and you've got.
According to the CDC 7% of the 46 million smokers are looking for you know an alternative they're looking to either -- or reduced or smoking consumption.
And we're able to provide them with something that's truly satisfied so these are battery powered device is -- basically -- illiquid.
Nicotine solution in smoker is taking in the nicotine vapor.
Is it addictive then how does it compare to cigarette smoke.
-- so we're providing them with the nicotine and so that's the part that that smokers certain that that's the part that they crave that they're addicted to.
But we're not providing the nicotine enact any combustion and that's how they typically get their nicotine in cigarettes.
Obviously they can also get their nicotine -- you know FDA approved drugs like naked German -- correct but those haven't been very effective at.
Giving smokers are what they want which is the smoking experience the hand to mouth and the other things that are that the part of the ritual of smoking that were able to provide.
Very quickly -- -- -- get into regulation -- how much they cost and how long -- they lost.
We sell our product for seven dollars and 99 cents.
And it that the usage of the product depends on.
The smoker so what some people get one -- some people get up to two packs it just depends on how frequently they use it how deeply -- -- but.
They're very happy with the experience.
So it gets into regulation the FDA doesn't regulate them right now but that could change this year and you say the regulation is not a bad thing.
You know we enjoy supports.
Reasonable regulation of the categories so that.
People -- to go to buy the product have confidence that what they're buying is.
What they think that if they're getting what they think they're getting in there some regulatory certainty in the environment that's something we support.
Andrew is that a big fan of regulation we.
We should we right now do a lot of self regulation in the sense that we require all of our retailers to age -- their customers to make sure that.
No one who's buying the product is is under legal smoking age we're only interest in an adult committed smokers.
You know credit finally big tobacco companies always looking for alternatives thereon to the -- -- craze.
I would imagine -- company will be an attractive target for a buyout.
What do you think of that scenario.
It's you know I hope for attractive to our consumers at the end of the day if if if if if somebody's interest -- an -- that's just gonna be a byproduct of our success and we're very focused on.
You know our our mission and our mission is obsolete cigarettes and we wanna do that by providing smokers with a truly satisfying alternative.
To the -- -- currently using.
Certainly appears to be working now thank you so much -- -- CEO of enjoyed.
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