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Premium Bourbons Take Off

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  • Description

    FBN’s Jeff Flock reports from Brown-Forman on the boom in premium bourbons.

  • Duration 2:12
  • Date

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Transcript

This transcript is automatically generated

The -- -- we have Jeff -- on the whiskey trail Louisville, Kentucky thanks Robert -- taking a closer look at tobacco industry in Santa Monica California let's -- things opt out with mr.

flock to different department -- -- them.

-- -- -- not a job I sure hope.

Helped by -- I don't make sense perhaps like today at least have an excuse -- top rope come on over here.

Brown Foreman has just had an incredible run.

Over the course of the -- -- I wanna get to their stock in a moment but first thought.

-- -- what's inside this right here which are what are my.

What -- look at out right there inside that back.

You're looking at -- -- fermenting.

And about six days from now that we'll go into the barrels.

Amazing.

This is great our tea and Laura Bush you could smell that's if you get your head to close -- possible yet.

Collapsed into the that's right it's you know meet its CO2 but mostly it's gonna make it's about 10% alcohol.

I look at all these for bankers and Jeff maybe you spin around and see all of these various facts.

-- is becoming huge and not just any -- what the high chance the value vs.

The premium in the super premium purpose.

-- -- it is just really taken off on the super premiums.

That's correct consumers want a higher quality product freight demand complexity and flavor.

And that's what we're providing here.

-- And are you wanna put that stock up before we get away were to be back with shot in the next hours well.

-- if you take a look at -- performance doctor last.

Five years it has really taken off and it's because of this bush burgers but again that's correct -- -- him -- Todd Rowe from general manager of what -- reserve which is a great one I don't know Laurie how much -- you drink.

But perhaps you should look into I think yeah I don't I think I -- five working with Melissa Francis -- -- -- -- I'm not sure that it's necessary.

What I like to wish to death girls drink up girl I know -- you know.

I'm good who I'm gonna try Bergen again refused to give me a headache but maybe it was triggered the cheap stuff that's very go -- I think sat at the tobacco industry -- major hit these.

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