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Chanticleer Holdings CEO Mike Pruitt on Hooters’ global expansion to Europe and South America.
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-- -- -- -- Has switched -- menu items adding new salads -- an effort to lure more women customers that my next guest main focus.
Is appealing to customers in countries recruiters has not traditionally had a presence.
Shot to clear holding CEO and president Mike -- this is a holding company for.
Recruiters -- -- -- much more at how they're expanding by the iconic sports bar in emerging markets -- he might.
Thank you for -- -- So -- -- know why you're expanding into places like Brazil South Africa and hungry even because US sales aren't as robust as you bike.
Well it's it's more than that actually the emerging markets are growing faster than the US and has come as.
Many US brands have found as they want to grow they go international.
What is asking about the US because obviously you know -- scooters was.
Thrown right into the public discussion over the weekend on Saturday Night Live as you know -- even -- -- response to Seth Meyers jokes saying that.
Adding -- to the menu in changing the interior design of the sources like trying to attract women to -- sex -- by playing at Dell in the background and again -- -- -- responded to that but.
It really gets to the core issue that you're you're struggling here in the US.
Well.
And I believe there's is actually -- to a transition near the company was bought two years ago so we have new owners have DO MI partners were minority owner of it.
But you know we are doing things to do -- -- appeal -- more people as well as we as we've announced and I was just in Houston yesterday we remodeled our.
-- restaurant there it's been opened for -- years.
If it -- -- are you attracting more.
More women are they ordering -- -- what's the feedback.
Yes are you yes definitely the he -- been great.
Are on line feedback our customer -- feedback has been great.
It is we talked about international.
Internationally.
We've always had much more of an appeal to all consumers and in each market we've already added items.
That are very unique to the market whether -- in South Africa Brazil or Australia where Taylor and rob them.
When you open a store or the -- Restaurants opening overseas in on different countries is hate being billed as it being sold ads and iconic American restaurant -- at sports bar with gorgeous women.
Look.
That of course were fortunate because of the brand to brand is well known and iconic worldwide so when I went to South Africa before opening.
I had -- declining orders was to anyone so we had instant success instant recognition.
And what we take for granted here as a sports -- experience.
Is not taken for granted there are so we've been we've had a lot of success.
And each of the places we entered but but most importantly there isn't there attractive is the emerging you know the emerging countries the middle class is growing in Brazil -- Thirty million people -- in the middle class since 2001.
So is it more or less challenging to hire.
Servers in Brazil and hungry in South Africa -- is here for the -- restaurants in the US.
We've had no trouble finding servers will -- be -- -- and internationally.
Alright Mike -- thanks that's thank you for having your cars so coming up -- -- --
