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Jim Beam: The Quintessential American Spirit

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  • Description

    Master Distiller Fred Noe weighs in on the business of bourbon.

  • Duration 2:43
  • Date

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As a keeping up what America's vices and how you can make money off of them let's check in now with Jeff Flock who happens the -- -- being Americans still a Kentucky.

DE AM -- being.

That quintessential.

American spirit here in Kentucky Jim beam and -- -- you Charles you are very fortunate because you're gonna meet.

The great grandson of Jim beam himself -- know his picture is on the bottle if you look at a bottle of Jim beam that's Fred you're at the very bottom.

Because you're the seventh generation that's correct like it.

You've seen this come along way distilled spirits went away for a while they went away but -- -- -- -- in popularity was booked and put the numbers up now distilled spirits are back in a big way.

-- -- -- mean Berman is doing good why I think people are discovering how Marc -- and you know how flavorful they have you know it's not just about shot.

Mixology cocktails.

People are learning about these things -- -- people just bring you more feet -- east -- other second the economy at all or.

They a lot of -- they wanna bring better for the look at a more of the premium mark.

-- -- -- -- character.

America's native spirit.

-- There's tremendous growth in this and I -- if we grab one of these bottles off the line here.

This is this is.

A bottle that is affordable to Americans.

You know there's champagne house to come from France permit us to come from Kentucky the differences -- pay.

Thousand dollars for a bottle of champagne -- and you can report.

I'll be -- got animated United States most evident mayor did not deny above within.

But that's the buying of urban -- affordable.

And it's very American what we're all about here.

-- we get away quickly your company famously.

Was Fortune Brands.

Broke up it's now Jim -- the focuses on human being and a more entrepreneurial and I -- standalone fair company now -- -- we are being beaming and we're doing very well that's right.

Seventh generation his son.

Is -- -- be -- he's already the eighth generation is then going to be -- got room for his his picture on a bottle was still roam around low bid will be any moment.

Human -- great grandson Fred know no better ambassador for the quintessential American spirit Charles.

GM name a lot of people -- Jim beam over the years some unknown and too well but there you go.

-- -- -- And that's what -- become devised by the one or two drinks at the pleasure thank floods appreciate it.

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