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125 Proof, 100% Smooth

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  • Description

    Beam Master Distiller Fred Noe demonstrates how to make bourbon.

  • Duration 2:57
  • Date

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This transcript is automatically generated

Nasdaq's up about four.

Meanwhile Fox Business will be looking into the business -- -- all -- day today.

And right now -- the spirit of moonshine whiskey even for cocktails.

Jeff Flock is at the Jim beam distillery in Claremont Kentucky good morning Jeff.

Diana tell -- what -- well not to get out our that was quick torturers products her.

But one -- my looking -- here.

Fred this is a barrel Berman has been aging too little thief found -- little sample.

Which you just did was knock the -- now.

We gotta get the -- -- -- wouldn't get into it to stimulus for little drink.

I was gonna say what we're talking about urban.

You're -- a similar ride it like vodka is took which -- we want to super premium go ahead happily do this by the way -- like burger over the hope finger over the whole.

Right and they were gonna take a little glass or.

For O'Connor radio.

Oh dear -- spell it.

People.

I'm trying to pay the bills Angel don't get a little -- -- -- Atlanta tonight.

The similar ride is inept you're flavoring pollutants and and -- look at do we gonna charge it talks about what people like in terms of place and we ruin in -- by put flavors.

Not all overdue or actually infusing the -- and after the -- -- -- -- -- we've done that with some natural flavors like black cherry we're terrorist act.

You know it is brought more people to the -- category who maybe.

Never like Barbara and this is a tremendous growth area can we see that go ahead.

And what are looking at four years I pull an attitude and -- -- -- -- -- that's it's been put in of that Mervyn during the aging.

We distill it it's crystal clear.

All of that color -- you see.

Came from aging and -- charred white oak barrel and -- -- new appreciation for that in fact we talk about you know the analysts take a look at it potential growth areas.

The growth area.

You could grow to a much larger market share that you've had in the past as a result -- Focus on aging premium and flavors that's correct you know super premium Barbara and people are drinking lay asked for one -- more and it's always.

Nice better.

More quality.

And looking for new finishes in in his his right out the barrel she replaces its reserve given moved.

That's a couple moved to right out of our -- -- to prove on that we distressed.

-- barrels properly and 125 per 145.

Proof well -- you Euro that I am.

But that's just one little taste for the day.

We're going to be next hour and a party program we're gonna be over what bottling we're gonna look at some -- financiero put this product in the bottle.

Exclusively live on -- Fox Business Network today Fred no.

Eight generation your -- future I'm Asian on the -- my sons.

Great grandson of Jim beam himself.

Can be -- hot -- I'm Diane pushing.

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