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Nasdaq's up about four.
Meanwhile Fox Business will be looking into the business -- -- all -- day today.
And right now -- the spirit of moonshine whiskey even for cocktails.
Jeff Flock is at the Jim beam distillery in Claremont Kentucky good morning Jeff.
Diana tell -- what -- well not to get out our that was quick torturers products her.
But one -- my looking -- here.
Fred this is a barrel Berman has been aging too little thief found -- little sample.
Which you just did was knock the -- now.
We gotta get the -- -- -- wouldn't get into it to stimulus for little drink.
I was gonna say what we're talking about urban.
You're -- a similar ride it like vodka is took which -- we want to super premium go ahead happily do this by the way -- like burger over the hope finger over the whole.
Right and they were gonna take a little glass or.
For O'Connor radio.
Oh dear -- spell it.
I'm trying to pay the bills Angel don't get a little -- -- -- Atlanta tonight.
The similar ride is inept you're flavoring pollutants and and -- look at do we gonna charge it talks about what people like in terms of place and we ruin in -- by put flavors.
Not all overdue or actually infusing the -- and after the -- -- -- -- -- we've done that with some natural flavors like black cherry we're terrorist act.
You know it is brought more people to the -- category who maybe.
Never like Barbara and this is a tremendous growth area can we see that go ahead.
And what are looking at four years I pull an attitude and -- -- -- -- -- that's it's been put in of that Mervyn during the aging.
We distill it it's crystal clear.
All of that color -- you see.
Came from aging and -- charred white oak barrel and -- -- new appreciation for that in fact we talk about you know the analysts take a look at it potential growth areas.
The growth area.
You could grow to a much larger market share that you've had in the past as a result -- Focus on aging premium and flavors that's correct you know super premium Barbara and people are drinking lay asked for one -- more and it's always.
And looking for new finishes in in his his right out the barrel she replaces its reserve given moved.
That's a couple moved to right out of our -- -- to prove on that we distressed.
-- barrels properly and 125 per 145.
Proof well -- you Euro that I am.
But that's just one little taste for the day.
We're going to be next hour and a party program we're gonna be over what bottling we're gonna look at some -- financiero put this product in the bottle.
Exclusively live on -- Fox Business Network today Fred no.
Eight generation your -- future I'm Asian on the -- my sons.
Great grandson of Jim beam himself.
Can be -- hot -- I'm Diane pushing.
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