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The Spirits of Jim Beam Bourbon Booming

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  • Description

    Beam Master distiller Fred Noe weighs in on growth in the bourbon industry.

  • Duration 3:12
  • Date

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This transcript is automatically generated

Two and a half.

In the meantime Fox Business is looking into the bits of advice all day today right now it's this period of moonshine and -- -- on Jeff Flock.

Is that the Jim beam to still be distillery that is in Claremont Kentucky good morning -- Thank -- morning TU I'll tell you I am surrounded by about as much alcohol as I've ever been surrounded by in my life and it's -- you know it's like being in the C.

And no dry and all of I can't drink any -- -- but I tell ya I've got I have got urban.

Royalty I guess I'd call you for I don't know how many generations of the Jim beam family do you revenues are you now.

On the seventh generation of -- to be involved in the production number renders him -- Jim beam distillery here outside Louisville, Kentucky and each one of these barrels I'm looking at.

Freddie is filled with some Conover probably here sir our ever -- here.

His -- -- Mervyn its aging.

Walk me back here through the S still house if you wouldn't let's talk about the growth of -- tell you we he went through a tough time here for awhile.

Of people -- drinking wine -- drink and beer and they weren't drinking hard liquor.

They are again take a look at the growth that this has been incredible -- him berliners are -- right now.

I mean we -- over seven million cases last year.

Urban is doing tremendous to super premium lines you know extra aged.

Garments are doing very well people are drinking -- -- for -- better I was gonna say if we take a look at the growth the growth in your industry seems to be.

In those those -- and alliance in what tell -- -- audience.

Father mixology people are discovering cocktails again you -- -- is complex very -- -- you can make a tremendous strength when it.

And and my dad used -- like shot and a beer but that's not the best not to dealing now we were discovered -- -- cowboys bellied up to the bar -- shot of whiskey.

And you can make a tremendous cocktail of Mervyn has very -- -- water ice in Ellen's is it sounded like the taste profiles -- discovering that Mervyn is very very.

And Diane and necessarily walk back here you've got different aging process is going on Fred you got some -- JG you know two year you well you -- everything at least four years don't (%expletive) -- do you think that -- -- talking about some businesses business and that is you know you used to be part of this certain corporate culture that sort of -- debt.

It was Fortune Brands and it.

Now it is returned spot often returned to this.

Entrepreneurial spirit out here that you're probably great great great great grandfather would have thought was pretty good RS -- were being -- You know we are the name on them on the -- -- is our -- my name you know we are standalone spirits company now.

And you are -- grandson.

From the great grandson and -- great grandson -- him be so you know and it's.

I'm very proud to become a picture -- every biology and being that -- sold around the world.

-- know we're gonna spend the day out here today Diane.

And Natalia -- gonna show us about every piece of suburban making process you could possibly see.

This is a tough assignment today.

All right -- you get a taste by the end of the day Jeff.

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