You're watching...
Tech expert Melissa Thompson and WSJ Deputy NY Bureau Chief Spencer Ante on the competition between Apple and Samsung in the smartphone market.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Hello -- -- Mac kind of PC take you live to the Windows 7 launch -- -- -- hello PC and Mac.
Well as you can see there is a grade fever all around me tell me -- and how excited I really exciting but -- to switch into -- Mac.
Look to him to a Mac why why why would anyone say that.
Never remember when apple use that ad blitz to sell the world it it was cool now it Samsung giving it to apple -- -- -- -- spending.
68 million dollars more than apple on -- pumping up its galaxy tablets and phones so much more.
-- seems to be working because lots of buzz today about tomorrow's -- Samsung phone.
On valid tech expert Melissa Thompson is here says that a -- wants the substance -- momentum in its tracks tepid of that 137 billion dollar cash pile.
-- -- days here as well they're not is doing that nearly as aggressively as.
Think they would when -- Well I think that the US wireless market is nearing saturation and I think there -- seeing US.
Is limited and -- they you know Apple's known for innovation innovation.
The US I think it is limited they need to look for new markets new opportunities -- just advertising places to advertise trying at least well I think that you know a big problem is that you know very.
They're not -- an open source operating system an eternity invented that Samsung has seen and is taking advantage Stinson.
William apple haven't had to -- -- two -- on -- path because they've been so cool that write a letter they thought and that does -- think for themselves and so.
Now they're losing the cool factor -- -- -- innovation and lead to Sam's and other companies you don't they just dismiss like -- more to the point.
They just dismiss -- -- no place well it's insane.
-- Phil -- the market chief of apple just schedule an interview with the Wall Street Journal and other outlets this afternoon and he was very defensive.
This is very rare for apple we don't schedule interviews like out of nowhere they're doing this because they're actually scared of Samsung and Phil -- smokers and said.
How white android is -- grade and my Samsung is inferior to apple but.
It's -- reading between the lines.
They're concerned.
Now obviously.
Consumers shop with with their own sense of things -- and and they seem to be thinking well -- Sampson stuff does not bad.
It's pretty cool so.
I I think people are getting what does that mean for.
Well I think apple needs to rethink its strategy -- in terms of innovation -- mission statement is to deliver the best can -- experience of people around the world and they're very they're not doing that they're not -- price point doesn't allow them to get into these developing markets.
And not taking advantage of new opportunities at Samsung has been doing.
Had to make up for this thing you know -- I didn't agree that it does you gotta keep data keep getting word out.
To sort of deceit it's just an understood consulate economists of the -- were not that you're always have control.
And you gotta be vigilant about pushing that image well I agree that they do need to sort of get back to basics and apple to -- said.
The big question apple is always that now that Steve Jobs is gone.
With you believe the wizard behind all of -- -- -- does -- begin to wonder then as time goes on it looks like maybe he played a bigger role than people.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You know computers become commodities over time and I think that's what we're seeing in the Smartphone industry.
Apple blazed this trail yes so many other things that go beyond that is that does not helping them.
-- they -- -- you know an integrated media experience but you know with Samsung Samsung has a tremendous number of devices that.
This new operating system prevent the phone that will be released will be able to -- quit and you know this that phone mobile sync with.
In large display -- computers.
And they're going kind of across vertical take a lot of cool things themselves you can take to Simpson phones and -- and and copy pictures and done things just don't spend a lot of money on -- -- understood so -- that tell you that did you know stuff that apple dismisses as of this facility well I think it shows you that they're considered to be defensive I think it's risen etc.
does have immigration.
People put money to bear on that we'll see tomorrow what the phones over the phone actually delivers.
On the -- higher expectations.
Apple's gonna be in more totally different target guys thank you very much -- -- all things technology.
