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Life is Good Raises $9M for Kids in Need

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  • Description

    Life is Good CEO Bert Jacobs on donates part of the company's profits to charity.

  • Duration 3:22
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This transcript is automatically generated

What did you could create a great product run a multimillion dollar company and do some good all that is happening at the company.

Life is -- -- by successful and talking nine million dollars raised.

For charity for children Bert Jacobs as the CEO.

That company and he joins me on the company is like -- gut and you got T shirts of pet products all -- assessment during -- T shirt and jeans children comfortable by the way thank sure appreciate it.

The -- I think -- really are.

Many companies many major corporations -- they donate to charities is part of what they -- right but is the basis of your company that's of value behind your company right why did you decide to go that -- -- I mean I think that the the whole message of life is good -- that optimism is powerful.

And so are our positive purpose.

Is to spread the power of optimism so to us I think kids -- it makes sense that some.

You know were were connecting with community and I mean I think we look at it this way there's.

There's social problems over here.

And then there's a different conversation where businesses in capitalism were over here.

And we actually really believe that all the answers over here -- businesses so we're lucky to have this business says he says a very simple idea.

Work and it's natural to give give back.

And your brother didn't have.

Gold business experience that mean you kind of know that this Sunday second chance of right -- -- all the -- and I I think you know we're in -- day in an age where.

Consumers really care about what a company stands for.

And so for us -- consumers are the ones that build the business are you know and it was word of mouth of the social media analysts and that's right like working -- across that are ready traditional advertising.

But apparently got T shirts that again that the that is not a camp Hawaiian style I'm paying -- Apparel pet products stationary got the -- for -- these all active stop -- mean how are you finding.

Your products selling overall we'll get to the journey -- time is -- -- right now.

-- business is good it really is like any retail company.

We suffered during the recession but we're able to hold onto all of our employees were very healthy and we're back in growth mode.

So I mean I think that what we look at it like for every business.

We could sit there and look at the macro situation and say it is it -- debate whether it's going to get back where was -- going to be part of the solution.

And did so if commodity -- cut costs go up what happened -- if production cost a lot taxes are gonna go off on -- -- -- those like us English we take what little that.

How do we -- -- like anybody else -- mean your your margins might fluctuate up or down but we're committed to helping kids it's part of who we are.

And we actually think it's part of what builds our business you know so that the fact that we're doing the right thing.

Consumers give us a -- and they believe in us I mean we've been -- -- for nineteen years and so they see something authentic and what we're doing.

Do you find that that you get certain breaks in business because of the initiative to help disadvantaged children again nine million dollars you now yeah toward that -- you buddy you're getting better breaks.

-- -- -- -- -- -- I don't know Obama getting better breaks but people help us and they root for us.

And they believe in us and I think even sometimes our competition routes for us and that's that's different.

-- -- message to point -- is projected thank you very much.

Don't the teacher I -- Hawaii's story coming up that's -- like make sure appreciate it expert.

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