You're watching...
FOXBusiness.com’s Kate Rogers with Don Fertman, CDO of Subway, on ObamaCare, a potential hike in the federal minimum wage and how the brand continue...
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
You could think that subways taking over the -- one franchise at a time.
With more than 39000.
Locations across the world but perhaps it never been more politically charged time to be -- -- -- With the Affordable Care Act going to a fact -- 2013.
And President Obama calling for a hike in the federal minimum weeks.
They weren't here without -- -- development officer Don for me to find out the -- secret to fix that's.
And some of their biggest challenge is day including getting a bigger share of the American -- When we spoke you mentioned that subways biggest obstacle today is getting Americans to view it as a police to have more than just want everyone thinks of that sub sandwich for lunch how -- -- get them in the door for breakfast and dinner.
As far as the share of stomach as we call in the food industry.
Subway is known as a lunch place in the meantime we have a terrific breakfast offering.
We have hot sandwiches -- for dinner and the reality is if you really dig down into the numbers.
We only get about one point 3% of the population on any given day and that means that.
98 point 7% of the population is not eating subway and yet there -- three opportunities to eat every day so we have that chance to reach out and get more people in the door.
We're really just getting started place.
How big of a role to social media play in your marketing campaigns.
Social media is actually huge our.
Chief marketing officer Tony pace is a social media -- you know.
Have a two.
Capture all the points of distribution and awareness.
And as a result we've come up on top in a lot of -- -- social.
Media measurement and criteria.
And we're pretty excited about that because people hear about -- in many different ways and today.
The traditional.
Is now the nontraditional -- social media that really creates the months.
So one of the things that was buzzing all over the Internet it was a -- and one of your customers -- about these.
Longs and what's not being a full foot and it six -- sub knocking full six inches -- you guys.
Responded in got to interact 121 with your customer base how do you think you handled that.
If you could would you do anything differently.
There -- marketing folks in a public relations folks.
Went right to work on.
And got the word out that the reality is if you look at our products.
It's always the same formula it's the same amount of brand it's the same amount -- needs to -- amounted she's.
It's the vegetables the way you want it to be.
And I think that by getting on top of that message and the fact that.
You know you really are getting what you pay for -- in order.
It kind of -- -- down those social media storm.
President Obama is calling for -- hike in the federal minimum wage and a lot of your employees are minimum wage workers.
Is that something that your franchisees are concerned about when -- The food business you're always concerned about the bottom line costs and so we look at all the elements of doing business today food cost labor cost you've got.
The rent.
All of the various things we have to do with electricity etc.
But at the same time you have to look at what your actual turnover it is and what you're bringing in on the top line.
And if you look at it as -- mentioned previously.
One point 3% of the population in his eighties subway the other folks aren't.
We need to get more people in the door and if we're able to put more sandwiches per hour.
And able to increase our average unit volumes on -- per store basis.
-- that committee -- other increases that take place because things are always gonna go up whether it's labor electricity.
Or what -- And another one of those increases of course is health care and with the Affordable Care Act.
Going into effect for those with fifty or more employees as of 2013 do you think that those multi franchise -- think those franchisees will hold off on opening up a fifth or -- store in order -- -- Delay hitting that fifty full time employee threshold and offering health -- well I.
Think if they're armed with a proper facts they'll move forward appropriately.
-- probably more important to get the business and build the business than it is to be -- too much about the bottom line costs.
In the long run however.
Part time employees.
There with a multiple stores you'll have.
Managers who have assistant managers the northern part time folks who might be -- different threshold that hits each one of them.
I would say that once they already have a franchise and work sample location.
They know with their bottom line that's gonna be that they're gonna continue to moving forward they're gonna continue to move forward.
-- will best of luck and thank you so much for coming and -- -- me.
From New York he Rogers foxbusiness.com.
