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Bobby Flay on his newest venture, Bobby’s Burger Palace, and why he’s not launching in New York City.
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-- they got an end up Baskin Robbins -- more than twenty restaurants body plays the top of this cooking game what more could this former American Stock Exchange clerk.
One is still a lot of restaurants why not -- and don't -- Exclusive interview to say and the seats -- are -- to the American Stock Exchange not lessons -- but first let's talk about.
You're opening up these -- burger these burger restaurant I think you're going after more about middle.
New tier consumer that's a lot of the switch for you -- -- -- For what you know because -- been on the food network for so many years.
It's been about seventeen years right now so.
There's lots of people but no we've that -- chef that no the food that I cook.
But not everybody can gets my restaurants and not everybody can afford to go to the high -- restaurants that I don't you know the ones in New York Las Vegas or Atlantic City.
And so the idea was to be able to kind of branch out and let everybody -- to get a taste what we're trying to do.
And that's why I opened Bobby's burger palace.
And people -- -- -- you're -- -- what why you open a burger place I'm all I've always been a burger guy -- my -- to cheeseburger is like those two things so I thought it would always be fun open up burger place and Bobby's burger palaces born new.
Your kid at heart honestly this is Bobby's burger -- -- saying is opened one up in Cincinnati area.
But not a city and I'm curious if if you think in Manhattan is not the place to do something like that's.
Well you know I have I have high -- restaurants he and I and I I.
I'm a native new Yorker -- I grew up in Manhattan I've been -- my whole life and what we know basically.
When it comes down to is.
It's really it's real state and it's very expensive to build a restaurant here.
So much so that that that the ten dollar check average of Bobby's burger palace it would take a lot of ten dollar check -- to actually be able to pay the rent here that's not to say that we wouldn't do it because at some point.
I'm gonna have to make my wife pat because she keeps saying to me why.
Every time I wanted burger glad to go to Paramus about -- -- about a up and we're happy I am happy to go -- and so at some point we're -- will deftly opened when -- for sure but it's not the first thing with thinking about.
All right we'll hear your web is a beautiful actress I can't -- hearing mini burgers but I'll I don't think -- -- -- -- Yet but let's talk about -- -- and it is you know obviously -- business that -- probably falling commodity costs.
And what we see with a lot of the major change whether it's best casual it's republic.
Is commodity costs and rising us we're hurting their bottom line do you feel that type of -- fact with Mason grow apartment can.
-- that would that would all my restaurants you know the high end and and media and the mid range well I mean.
Prices go up and we can't just take those are those high costs and just give it back to the customer.
And expected to pay for every time you know -- goes up we do have to take on the -- it's part of being you know as part of customer -- -- -- -- But ultimately.
It's gonna is gonna affect everybody and as prices rise menu prices will rise at some point what will be able hold onto it you know forever.
And it will the consumer that we'll have to eat it.
You know what -- think that that many of the -- restaurant chains and also does the mom pop restaurants have been doing particular with obamacare with with health care law changing.
Is they're trying to keep those restaurants with under fifty employees or reducing hours because of the cost is that some in the -- -- -- a look at -- -- and I yeah.
Well we certainly look at it and you of course.
Courts are reading and that it that it did you know -- -- tax issues of course but.
We we have to do what's right for our customer what's right for us and then if it it it and if we have to pay higher taxes we have to pay higher taxes we live in America cost money to be here.
And we have to pay our share -- just where it goes we're not gonna take anything away from our product in terms of customer service or quality.
Yeah in order not to pay more taxes just the way it is.
Are right well I'm sorry you muzzled by the Food Network and a -- -- -- you on that channel all the time obviously is Rick see you again I think thank you -- boxes plus summer had a great time at this absolutely --
