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Former Apple CEO Gil Amelio on what Apple needs to do to ease concerns about the company’s outlook and boost its shares.
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Going their separate ways he's going to one -- Commercial for apple going to hold down a whopping 63%.
From its all time high.
On the other hand bulletin rocketing in twice hitting all time highs just this week.
And now taking.
Apple -- -- the most -- stock by the fifth largest US mutual funds.
Former Apple's.
You'll -- on what's going on -- I mean this this happened like almost over night -- when they were saying apple was gone 2000.
A week later started the collapse.
-- well you know the products and by the -- -- -- -- -- with you spend their let me let me just let me just mention though.
It if you look at what Apple's doing now and then the recent past what they're doing is they're upgrading the existing product line have there hasn't been any new.
-- the hypnotic kind of new product coming into the market.
At this time at the same time they're also getting some serious competition from people like Samsung and the -- phone everybody's coming out -- With so off pads of one kind or another -- and so forth.
And and and then finally after all Steve Jobs is gone now.
And it would it's only natural for people to think that is Tim Cook up to the job I think he's very -- -- figures are capable.
But filling issues that was Steve Jobs are difficult I have all of those things have weighed and weighed against the apples.
Let's talk about the Tim Cook aspect because -- the one and intrigues me a lot because this sort of it's hard to really quantify what the impact is but from my point of view someone who's mostly watches the stock market.
And how the street reacts to certain things yet he sort of like Larry Holmes -- Mohamed Ali but by the same token -- When Tim Cook speaks.
I don't get the feeling that he's one of these guys who wants to win every -- -- want to -- the -- -- -- -- the war.
But if they lose a little battle here -- -- I don't get that feeling where is Steve Jobs was ferocious.
He wanted to -- every single skirmish and as an investor I think Tim Cook -- lost the confidence of Wall Street.
Well I think I can't comment on that you'll have -- ought to comment on that I I think that he's definitely has a different style of management -- Steve.
As I know all too -- -- a -- was a very intense guy.
And die and he took no prisoners I think I think Tim Cook is more of a people person.
I think there's a lot of things.
-- about that -- that are good I think the employees of apple.
Frankly like it better.
Solvent but what he needs to show always say he's gonna one when an issue comes up or when there's lack of performance and he's got to demonstrate leadership.
And so far.
People are still wonder whether that that's happening and -- A bit a couple of hiccups right the iPhone wants the maps you had a couple key executives leave.
Are we getting to a point -- some sort of major inflection point where.
-- you know they've got to deliver another words they've done it before -- before the average investor not the Wall Street pros -- -- but does the average investors hanging in there with apple.
Before even they give up.
Via apple stole it.
There were it's surprisingly cheap stock -- PD is pretty still pretty low.
The indignity -- -- the real issue that they're worried about I think districts worried about this is not -- fundamental business is great.
That the the issue is that are they going to have repeat of for example the iPhone 5 launch where.
The entire inventory that apple put on the shelf was gone in one weekend and then it was -- all the months before they could restock.
That that definitely doesn't send warm feelings to -- to a lot of people so.
I do think they have to sweat the details a little more than they appear to be doing.
Yeah I mean -- and again -- and I think it for me execution is is to your point that's unforgivable but.
That's not the longer term steepening I think scares a lot of people in other words okay maybe next time -- secure in the -- -- inventory.
How about people just wanting and I you know I keep hearing stories that the man that's down.
Some stories that -- got -- Foxconn all time that.
Maybe they're making -- ipads this time in this I mean.
Almost everything seems that there's a major slowdown -- -- from a stock market point of view to be good because expectations on the company will get lower but.
They're gonna have to do something -- while everybody want more time now.
That that's exactly what I was so I'm having hired agritech completely.
It's it's I think what's happening on the existing product line.
Is is that the S curve this -- again.
And you know.
What at the when you're at the beginning of the near the -- the S -- really glorious.
But she and her later that -- -- over again and that's kind of where apple is on most of its products right now it need something new and exciting and startling.
To captivate the everyone's imagination and the proves that you know Kim is up to -- -- -- -- On that note.
-- -- something out of left field may be a revolution and watch this may be.
A revolution in television could those -- the two places that they show.
That the apple magic is still around.
Well you know this and I think de -- -- depending of course on the details I think that they would certainly were offer that I should think especially on the TV side.
That the -- -- they.
Pattern -- behavior patterns of people relative to TV's change dramatically with the rise of the Internet and and and other technologies.
And it -- -- television.
Model hasn't really.
Caught up with that that change yet so so I -- apple could really do something important here.
I think the watch saying this sort of -- but I'm not I'm not convinced yet that that will be that we'll have a big impact honor not not a Dick Tracy -- You can tell -- that epithet well I loved Dick Tracy.
But they honestly if I had -- -- -- -- of.
-- did -- well you know what I don't they've got to -- -- give dad as I have already gill I really thank you I appreciate your expertise is appreciating Aussie rules soon.
Thanks a lot -- her.
