You're watching...
Bryan and Jordan Silverman tells us about why Star Toilet paper is a unique way to market products
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Toilet paper but not the same toilet paper you get you know -- the guys that don't squeeze it what education to Jordan's Silverman and -- government.
-- the founders of start toilet paper what do you goes to do the other -- -- of the University of Michigan still school.
I'm a graduate you've graduated I read about this and has about two years ago wasn't it when -- started this.
And you can advertise.
On the toilet paper whose idea -- it did the both the come up to this together and what do you say -- students.
There's an idea initially thought of it when I was back in school university Michigan okay and I do advertisers really want to be associated with the way this is going.
You know we we actually had about seventy companies working with us ranging from.
Insurance agents to pet stores sees some of the stores restaurants and really everything costs across the spectrum I'm loving this how to redeem -- coupons although it's yours it's -- drove anybody -- -- it coupon redemption on the toilet paper -- we actually -- a number of mobile capabilities so use coupon codes -- -- SMS codes that way then we can use toilet paper kind of his unique jumping off point.
And then -- further brand interaction can occur on line let's this is great -- diner.
Breakfast lunch dinner cold drinks and lot out.
Anything you can imagine.
Has it been negative reaction I mean is it a hard sell out to advertisers.
So for advertisers you know if it's a very unique way to advertise obviously and it's been effective we've done some from concept for the last year.
And they they really seem to enjoy the fact that -- really reaching an unmatched captive audience -- that this was your idea you know walk me through the eureka moment that's.
We've not too much detail.
-- not.
Sitting in the bathroom -- reading level that we all find ourselves but how that's your generation my generation.
-- -- a newspaper magazine you know what it's like this needs some good reading material at night about how.
-- reason there.
Advertising is basically everywhere and -- just -- -- can understand why had to come there yet.
And we started looking -- then the company has board says its nationwide.
We're just letting our our National League -- national.
Roll out now so basically because alternative concept as -- alluded to.
On the local level and a couple different states.
We'll be national and a couple months and who do you have you got any credit research as to who's actually buying department stories it more of -- -- -- table because you got the advertising.
Yes it is actually more the latter on the way the way that we do it is actually doesn't -- caller to -- business model.
The first part of the business models or go out to a large public then you and I and be given toilet paper for free based on the demographics that venue that's when -- -- to reach -- to -- -- Imagine that this -- this my head with -- here but if you can get in some -- -- -- still with him like a McDonald's -- -- national chain that would -- to -- the expense of toilet paper.
If you could offer them a free.
Role in all they have to do is be able to have advertising on -- -- is that a business model that would work and then we -- go to chain restaurants stadiums colleges.
Really it every public that is looking to save money every public many uses twelve different possibilities.
So where how many states -- I find this product and at this point.
Right now actually three states in Michigan -- in Westchester new York and then also -- our North Carolina and have you.
Can people even tell you to respond to what they're saying that -- gotten comments.
That's just -- I mean all the contact information is online at www.
-- toilet paper dot com if it's monetary think that -- -- some -- the lead -- more interesting advertisements you've gotten.
We we understand that humor -- and me the funny and very unique platform we try to leverage that but but -- whose advertising and I -- yeah like man opened this little Odessa area but how about some of the people who read their businesses that are advertising.
-- it's again it's really across the spectrum.
For example of the ones that we like it was I'm sure company that they make custom shirts and their ads and -- -- shirt happens.
-- should have a that's pretty good that is often are on the road I'm holding we have.
A restaurant vintage clothing with the right really across the spectrum stuff.
-- -- pick idea yeah Port Chester New York.
Do you what it I'm just curious I don't want to give away too much -- your proprietary information but revenue for this kind of business is it enough to support but the you're absolutely.
That's terrific RE -- I would assume you've got to be in the six figures as far as revenue -- is we're getting there yeah yeah okay.
Facility it -- Yeah I mean I'm I'm still soft like duke okay.
Use it about.
Absolutely it could -- -- selling this and could it be the kind of thing that you would see the supermarket or we think the best part about it haven't given away for free.
OK so in the future perhaps but we like targeting large public then this and I would imagine.
You don't make the toilet paper you print on and I imagine you have supplier not -- I didn't yet know we have an average all the manufacturing any chance you could get a higher grade.
-- I mean that we that we -- a lot of money model over in this country.
All the toilet paper we do is custom for the venue so it's based on what size we can do this for the big industrial -- you see right.
Everything is made from a 100% recycled materials as well -- and the environmental data data so.
