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Pinkberry CEO on Offering Greek Yogurt

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    Pinkberry CEO Ron Graves on offering Greek yogurt and the company’s expansion.

  • Duration 3:57
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When you Greece a lot of people think about the troubles of the problems two years ago when -- nearly crumbled under heavy debt and still has its share of issues well.

There is one thing Greek that's extraordinarily popular lately Greek yogurt and now one very popular yoga chain is unveiling its version.

You know the name pink -- started with one store back in 2005.

Now has 225.

In seventeen different countries but here exclusively with us to launch it is paying very CEO.

-- graves and the Greek yogurt which I have in my hand congratulations -- you very much OK so tell us about this because.

Greek yogurt Shibani you'll -- doing its own version it's everywhere now what.

Makes you think you can do -- better.

Well Greek -- has been around for thousands of years all the countries just getting started in US.

-- US it's your nearby and the grocery store but what we're gonna do it.

There's offer to consumers in our stores in the retail environment we're really about press a pink very we watched the 2005 as you said.

There we reinvented the category there was a -- unique taste.

And texture profile when do the same thing with -- So our -- products has fifteen grams of protein -- -- very balanced taste and it has a clean finish with a signature -- very flavor profile.

Unlike a lot of other chalky protein rich products you can guess.

You sound like one of those.

Those those wind experts say it's got a first -- okay speakers I've been always been very culinary right robot fresh and -- about younger more about culinary experience I think.

-- was first in line at the original store back in West Hollywood back in the day and what an amazing story it's become how much will the Greek.

Yogurt add to its -- want because don't people come to you for that.

Sort of tart sweet different flavored yogurt that's there with all the different toppings like the pomegranate seeds right chocolate chips.

We think retailer has huge potential -- but.

But remember papers always been -- younger company so first three reinventing your -- group the frozen or category now we're about to reinvent -- at retail.

So we dance -- as we have a huge opportunity we have both a sweet frank version web Cecily fruit granola with blueberries.

Infused honey is we also are introducing -- which a lot of the world that's a very common way to eat Greek yogurt.

On the -- and this is of course got the F cucumber and the scooby snacks made of white -- Persian cucumbers.

Sunflower.

Cracker bites.

And olive oil and a little -- -- chili pepper.

Let me ask you about expansion -- 225 -- seventeen countries you are about to launch in of all places India three stores.

That's a big deal for -- -- Israel -- period its short life has grown from one.

-- 225 stores seventeen countries India we've waited for a long time to get the right partner.

-- -- and it's huge opportunity of a lot of infrastructure challenges so you have to the right partner.

The right -- the right infrastructure -- will be launching three stores Mumbai Bangalore and -- and I.

In around the may time -- Listen there are a lot of competitors.

Who came out right on your -- I think of at least red mango there's one and in Fort Lee called.

Squawk -- KLA -- way.

How do you and he was easing in the beginning it's not so easy -- look the screen all of the competitors up their frozen -- I sixteen handles my daughters of sex with that New York City how do you come out on top with all of that swirling and nipping at your heels well.

You know you have to be in a -- companies today have to be in a bit of more than ever before we -- innovative and literally it is in 2005 -- -- category.

We're just an innovative company -- what you're seeing right now is the benefit of that innovation.

So we will be continuing to innovate both products book store environment.

Experience and how we engage with customers and -- be expanding -- please keep us -- next country after India.

We have announced that a -- and -- -- is big enough to start -- -- when they're ready to announce that it thank you Ron graves is the CEO David I'm taking a bite of the Greek yogurt soy de Paris all of the Arab boy gets stuff in your teeth it doesn't happen in an.

Now from those little young all -- -- hiding out then it is David are right.

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