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Entrepreneur Carter Cleveland wants his startup to help make art as ubiquitous as music is today.
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Art is entirely personal -- can be deeply visceral.
And at its -- this systemically democratic in the way that it can affect you.
Still critics say can be exclusive but expensive price -- -- have a lot of would be collectors.
For the 26 year old aunt Norton name -- completely and believes that greater accessibility to -- art world can change jobs you.
Asking -- people today.
You know like for your favorite artists or what's watch evens are waking -- art.
You watching from a lot of new euphemisms a lot of -- say.
-- you know like.
I'm not cool enough to be part of the art world for whatever reason and it's it's very different than when you ask people about music -- if you ask them you know about film we -- kind of remove all these -- emotions and and replace them with with what art is really about which is about -- human expression.
The platform where Cleveland plant to make this culture shift is on -- seen dot com something for -- promised -- her.
Looking at -- -- day that they're almost like cool oil and water they -- continents and in many ways I think that's actually why.
I'm part is the last industry that has yet to really come embraced technology -- -- if business in general is moving on line and essentially the train is leaving the station they'd rather be you know on that train and then and get left behind.
So -- timing on his side Cleveland and -- now forty artsy employees are working with top galleries.
Did you sizing in showcasing over 21000.
Carefully chosen works -- on line.
And even though they only launched four months ago the site already has over 75 million clicks and more than a 100000 registered users.
This incredible -- with -- by Milton Resnick this one over here it was done by Louise -- to -- that might not be very long known outside of the art world.
-- because of arts scene they now have a new platform and a new audience discovering -- it is a big component of the site.
And they give you a little help along the way.
We have a whole team -- -- people who have you know our history degree is from -- -- pop art history programs and -- -- looking and are.
Like Netflix recommends movies or pandora recommends music.
Artsy categorize as art pieces.
Into more than a thousand different sub sets they referred to as genes from movements like pop art and cubism to mythology and you.
How do you -- -- -- are and you must be so hard I could see a lot of artists actually getting angry.
-- being put into the category gets totally and I think what you know one of the potential negative reactions to -- -- people.
Can interpret as us trying to be prescriptive.
Last thing we -- -- be is prescriptive or authoritative or heavy handed we really look at this as simply kind of an educational -- The early stage start -- his already received over seven million dollars in funding.
Its plans to make money depends a lot on the 1% of users they predict but actually by the art on the site.
And -- not generating revenues yet to tech millionaires are betting that it will Twitter creator Jack Dorsey and Google chairman Eric Schmidt are both.
Early investors we just want to -- part as -- can -- -- part of our culture -- music -- today.
And of course by doing that you're going to be creating a whole new generation of collectors and are going to be expanding market.
Forty New York I'm Christina Scott.
