This transcript is automatically generated
Advertising is big business these days that companies make money -- what they're selling is in a specific product.
But the idea of great medical care it is a new frontier amid the major health care changes -- higher insurance company to practically dictate.
Where you can be treated and for -- So in New York Presbyterian Hospital launch their amazing things are happening here campaign to appeal to consumers' emotions take a look at this and I just want to let you -- You might want to have since she's handy.
-- -- -- -- -- Our top floor.
Cameron attacked me.
Just -- -- like I am one taxpayers.
And then rolling to little cost cuts but it took -- to -- different cultural.
And strangled and don't want to pull often.
Full -- -- South.
I don't have intact and -- -- almost can't act.
Pulled those -- capital expenditures.
He took -- pointing out.
And called collateral -- look at.
I was proof that OK and just -- apple apple -- and can't -- That's totally true story.
So joining us now is -- -- on a Fox Business exclusive.
And with her is her mom and we have had their hearing Tina MacNamara.
And the man who created the ad campaign Peter revoke co-founder of the rebel agency welcome to all of you and -- This really -- marketing make over we've ever seen when rate.
Keep in mind all done with a relatively small ad agency and no celebrities here just -- telling her story and that's why -- found this on so interesting and Heather I wanna start with you.
How -- you if you are how you doing.
Okay compared to what I felt.
Before and after it SAT.
I won't thinking island.
And I -- -- now how what senator reaction have you gotten since this ad aired.
-- I -- positive reaction.
Look most like a lot more possible and how people look at people recognize human -- -- Ferraro.
Let me ask you because -- for the -- -- sure.
And I know you guys you -- -- fund -- not long ago and you say that people came from all over the country to see you talking a little bit about that.
Up people weren't we do local funny if achievement that eat.
And people pin down from it I mean not all -- -- country.
-- to shake my hand me.
That's amazing had Peter I want to bring -- here you came up with this campaign and one of the things in show business is never work with children because there's so unpredictable what was it about Heather.
That made you choose -- for this.
Campaign well Heather I went to meet have at a home and we do that I go that would my part to create opponent John Stanley to talk to all of these patients before we.
Decide to include them in the in the campaign and have from the very beginning was able to just.
Told wonderfully about life and talk about the things that she loved to do and we just saw the potential and -- to to be just a very very special.
Beginning to this campaign because Heather was part of a -- -- that the start of the campaign and set the ball.
She really did so every time we do new new commercials in the campaign we we look to have and we -- can we beat have a and and -- -- -- they say it's it's difficult.
-- -- how does it feel now seeing.
You know the -- after all this -- two years ago how -- you -- -- -- international and yes yes -- emotional and it didn't think I would special I must try just now.
Yes I'm happy I'm happy we had such a positive it -- the commercial people from around.
And a of the states you know and it will play as -- said they came for the juvenile diabetes fundraising.
They said that she was one of the reasons why they did go for the surgeries that that they need to go for.
If she was there inspiration and actually -- -- the going to see doctor -- it Columbia Presbyterian Hospital that's the main thing yes pinnacle had -- -- -- test -- -- -- Can you say that.
We can't pass thinking.
Thank you -- so much you're an inspiration to so many people we appreciate having -- so much and thank you again thank you.