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StickNFind Technologies CEO Jimmy Buchheim on how the company’s tracking system uses Bluetooth-enabled stickers.
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This is a classic problem for all of us you know how annoying it is to lose the TV -- motor this -- this is the biggest for -- indicate where -- -- But now you will be able to attract those objects through your Smartphone.
Small quarter sized device called -- confined which I personally first saw.
At the consumer electronic show in January in Las Vegas -- -- this technology that has created low power Bluetooth enabled stickers.
The contract your most important personal items.
And businesses are absolutely loving the way the leader of the applications for joining me now is the CEO -- -- and biotechnology.
JAMA but content -- great to have you on the program thanks for being here.
That -- -- having me.
-- -- -- after -- we're actually yes Saddam sitting at this this for dinner actually of all things and that I have the scene at people and ABC all the techies.
And and they -- to me the most interesting thing we've seen is low power Bluetooth stuff have you heard about -- -- so we really rushed out there -- -- -- the video what we did.
And I couldn't believe how cool it was -- and then you find out the real story but first explain to people how -- confined works.
OK so this is the confinement as you can -- is just the very small.
It's actually -- -- -- quarter.
And you can ticket anywhere you anywhere you want to configuring your keys.
I you can think it'd -- remote control your Arafat we would have been up after the for the keys -- for a cat -- a trial.
-- applications are and less.
And then because it uses a Bluetooth low energy it actually transmits.
It's positioned to an iPhone so as you can see here.
Well I can I can move it very close by down and I can I can move it away and you can actually feel it.
Moving closer or away from me so it's sort of like a hot and cold -- were.
You get you can actually tell if it's and if it's -- -- focus -- not -- originally when we designed it.
We made its oil told where it if that's that's specific sticker is in the room.
But are there and that we put it a little butter of the bad bother you so that you can actually make it deepen know exactly word is but that was -- little bit cheating.
So we actually.
Wee wee wee wee bit the other -- funding and or so much success.
Already in the first week that we said -- -- that we got it take it to the next level and we're Bluetooth people we've been doing this for many many years.
So are we were one of the partners with Bluetooth that away.
I don't know let me just let me jump in here that first of all how -- -- that costs about 25 dollars is that what it's going to add your shipping right now is that correct.
I -- absolutely we starting to ship this week.
Stickers and the price we're actually not filling him in and singles we're selling them what it is -- -- -- and so on.
OK and I think what what what so people right away.
Apple loves this thing so much you got that seal of approval you're going to be sold -- apple stores as well as best buys.
Well we're we're gonna try of course were were discussing this with them -- and everybody everybody's -- -- Everybody wants this right now.
And were negotiations.
To put it everywhere from cellphone stores I mean everybody wants this because everybody loses stuff isn't.
We made it so good that you can actually find.
A sticker if it's a while pocket or the other and that good it it -- -- -- and -- on making it be.
There's no monthly -- of like some of these other things that are out there are no monthly fee a Q my question.
Does it stay stuck because let's just say you put it on a wallet OK and and -- -- against did that what's the adhesive visit strong enough.
So it is very strong actually I did up.
-- did a lot of research when we to leave abusive.
And as you can you aren't we using 3 AM.
Bid as much as three I had a meeting in China would lead scientist for a -- 3 -- And we actually we were testing different.
Methods of it but scientifically trying to see which one was the strong at bit I mean I wanna put this on my iPad and -- wanted to full order order put -- my luggage.
I don't want -- to full of unsold radio was that the he's about to be strong enough.
That that -- you know its use -- -- -- Alcatel is very very important.
Let's let's just say somebody grabs here -- patent runs it's not only got a 150.
Foot radius is that correct.
You right that's correct.
A solo 150 -- -- so so what we did besides that -- as we that you can actually pinpoint and know if it's more popular the other really going forward if we also make the virtually used the -- here right now.
So the virtual -- creates a link between the sticker on the phone even if the Ford has often in your pocket but our industry has often in your pocket.
And you can -- up short range medium range long range for that lease and if the -- is broken.
Your phone will alert you that I have to deal will alert you and the -- rules -- -- And so that's that's.
Finally I just wanna track this were just running out of time you didn't go the VC wrap it didn't get money from venture capitalists he went to crowd funding you raised odd enough money obviously -- really help you get moving on that's.
What was the benefit if you -- about twenty seconds.
-- the benefit is one that you get a huge amount of support from people from a lot of people telling you what they want.
And what people want.
Traditionally as an inventor and I've done a lot of products are usually go this way that they and then when you -- the B zero they wanna go that way about the only up.
Too many cooks in the kitchen.
Dessert VNU -- doesn't get what he wants at the end so suddenly have got.
121000 people telling -- hey I like to not be read it should -- -- the rates we did at a hundred -- No we want larger written bigger range with the -- I I said it buzz is that the is that no.
We want to know exactly fits in this drawer or the other juror.
Without the the without the bonds are so we actually took all this.
All this information and we made it into a better product RE I can tell you that that they're working to quote funny isn't there's really not not easy actually either going to VC funding getting a lot of money.
It is easier that the money was very hard to get we worked I worked day and night I was -- reporters.
Directly and we were weren't we started on the very very very small -- well you know what was ever.
-- -- we're looking forward to a seeing who gets it which stores but you -- apple Best Buy a lot of retailers possibly.
Jimmy you're you're -- great success story and.
Already have it.
We are what does what does it did actually already started shipping lord you already have it available lent out sticking point outcomes you -- -- -- -- 400 Bjoerndalen.
-- correct that we don't -- -- there is couple weeks.
The keys again David -- unbelievable by the way David.
A cruise ships are using this of the people -- about they couldn't locate who they want on the curve and if you you you gotta go much further and 150 feet and a -- Burris.
