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Rosetta Stone CEO Steve Swad on the company’s success in helping people learn a new language.
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You hit but before the break we showed you a trivia question for Rosetta Stone which of course has the up.
Sorry -- a half before the break we asked you what -- the least popular at least popular.
-- language of the Rosetta Stone offers because they offer more than thirty was it Swedish was it.
Swahili guess what.
-- -- I so thought it would have been -- you.
Let's bring in the CEO he is Steve -- -- the CEO and president of Rosetta Stone and Steve you've done.
Very well today with your stock look at this we'll put it up on the screen up more than 10% for pretty much most of the day came in with numbers.
Which actually missed on revenues but -- on the EPS more importantly.
Let's talk about the online adoption of people learning on the line up a 157%.
To what do you attribute that.
Hey.
Customers are more -- mobile and they're using our I've had.
Features to learn and we're seeing.
Triple digit growth this is -- second quarter in -- -- that.
That we're seeing that and we're expecting you know strong growth as we go forward.
Okay strong growth but how do you capitalize on that in the in -- might start to believe then that the package software.
That I've always seen at the kiosks in airports for Rosetta Stone is going to go by the wayside what's your plan there.
While we plan on offering back consumers' choice and so if you wanna boxed CD product we're going to make it available.
If you want to download a digital download just like you consume movies that's available.
Or if you want something that connects the Internet -- in the cloud in the mail -- -- that also is available.
In those are are obviously are more popular products right.
Now okay let's get to the most popular languages.
What's gangbusters what's doing incredibly well what do people wanna learn it in -- and it is a global business.
How it is a global business and that answer.
Changes based on where you are in the world.
In the US.
Our most popular language -- Spanish and we also sell a lot of German and and friendship and Mandarin and outside the US the most popular language by far is -- English.
-- that's nice to it and let's talk about pricing.
There are a lot of street competitive web sites out there and this is what analysts worry about.
There are free offerings that some people say -- -- got some -- for playing it dueling goat that actually -- pretty good.
How do you -- them how do you convince me that I should be learning Spanish -- Or urge viewers what he leaves it work with you guys -- cost money vs them where it's actually free and online.
I think it starts with our product at it works it it's an effective product it's time tested we've been around twenty years.
And it's sophisticated we have Ph.D.s that have designed the scope and sequencing of what we teach you.
-- it's also available on demand 24/7.
Any anytime you want -- day or night anywhere around the world.
And so it's convenient and then lastly it's inexpensive.
Relative to.
Other tools that teach she's so classroom or tutor.
And and we believe strongly that that value propositions here today is going to be -- here tomorrow.
Well -- the U 2013 new products new promise sub what are -- and and I heard about kids' products teaching kids in languages which I think would be amazing.
I think so.
To we're very excited we actually internally call at the beginning of the kids franchise.
And we are.
We are at work really hard right now to introduce the beginnings of some pretty cool.
Kids' products that will be available both in the consumer market and in the institutional market.
And we're excited about them.
Steve what we are gonna do something right now I'm going to make that declaration I am covering -- Sochi Olympics in Russia for foxsports.com.
I'm gonna buy the Russian Rosetta Stone -- -- -- works is that as one of the hardest languages I hear.
-- I'll let you know how I deal with that you'll see in about a year but the Sochi Olympics happen -- of our records don't take our got to deal looking.
That is -- beyond looking forward to speak you soon.
Thank you very much it's great to see -- -- -- by the -- can we show the stock on what time it is jumping more than 10% 1011% for -- that us Donna.
Just a terrific day for the company Steve -- as the president CEO -- -- Fox Business explicit coming up.
