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Clipping the Dollars Away

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  • Description

    Coupons.com CEO Steven Boal on how coupon clipping is a measure of the health of the economy.

  • Duration 4:26
  • Date

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Drug education.

Result about it all the time.

The -- -- true the economy people spending less trying to save small town next guest is the chief executive all of a coupon company.

He says their index shows consumers are clipping coupons at the same right -- -- the very vigorously.

As they did back in just before the recession in 2000 -- Steve bowl is coupons dot com CEO and he is -- -- now see I'm not quite sure how to take this as an economic indicator.

If people are really clipping coupons looking for.

That implies to me that this economy's not doing too well what's your view.

How that that's exactly right and in it's not so much that they are taking -- -- -- rate.

It's that they're rate of change that we're seeing in the behavior the consumer is alarming.

So just before the recession hit before we all knew there was a recession hitting at the end of 2007.

We saw consumers grabbing coupons the first time they saw them.

And then an increased level of redemption of those coupons.

Meaning that consumers were taking action because there was a discount.

Because there was a promotion they were trying new brands there were loading up on products for their pantry when I got a discount.

And then that stabilized for the past several years again as an index and then out right at the beginning of this year it really spike out of control.

So what do I do here -- go to coupons dot com I long gone you supply me with coupons that I can and print out Clinton take to the stores that.

Simple as that.

That's exactly right although you don't have to log on.

And ally you can actually find us on tens of thousands of web sites around the Internet content www.

Coupon stock com is our main site.

Our flagship site.

But about half the consumers we see come from web sites all over all over the what can you give me some indication of what kind of products.

On which you offer a coupon is doing particularly well.

At times like this the things that do really well our products that people purchase with with frequency -- does.

-- is.

Diapers if you're in the -- category and certainly in economic times -- economic tough times.

Personal care health care beauty things that make us feel good about ourselves do very well until.

I'm not sure is a complete apples to apples comparison but Groupon and -- is a lot this week and apparently their business model is not working I think -- coupons over the Internet.

It is is that a viable option it seems like people still -- from from their newspaper assume you know stop at the supermarket.

Actually the similarities between Groupon and coupon stop at the name Groupon is something that you sell to a consumer.

And a coupon from coupon -- com has given away for free we don't charge for them.

And actually over the past five years.

The the rate of views of the coupons that are delivered in the Sunday newspaper.

Has really decreased considerably along with newspaper circulation -- that have decreased.

And our growth and as a business is up you know on the order for 40% our base business here over here.

-- want to know how you make your money.

Do you get money from the the company this issuing the coupon -- every time a coupon is issued you get a small piece of it.

All do you make money when the consumer uses the coupon to get a little bit of action how do you make you money.

We get paid primarily when consumers -- it when consumers print the coupon are loaded to.

They're loyalty Carter fired on on their mobile phone for example.

So that's when we get paid and then there's a subsequent redemption that we do not get paid for with Carey your latest numbers -- that in -- minute I'm not did not give -- molested and -- -- one -- number of coupons.

-- cannot walk on the numbers you how -- mean any moments how many coupons and downloaded through coupons dot com.

Oh you know we've never release that how we never leaves you wanna give his -- -- it was like at all yet again as they -- these millions tens of millions.

Hundreds of thousands a day what is I -- just -- off.

I -- it's over a hundred million month.

Over a hundred million a month yes.

Well that's a lot -- -- that even if you just get a tiny little piece of each one that's a lot of money.

-- -- we appreciate you being with us thank you very much -- says very interesting story thanks.

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