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Facebook-Based Store Sales Grew 267%
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Ecwid President Jim O’Hara on how consumer behavior is changing rapidly.
- Duration 2:47
- Date Feb 28, 2013
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Transcript
This transcript is automatically generated
-- -- place not just do things like that but for.
Online commerce if you look at a recent report online FaceBook retails store sales were up huge 267%.
Increase in the fourth quarter.
Of last year compared to the year before.
Jim O'Hara joins us now president of excluded come this company helps FaceBook and other.
By companies to do business online Amazon eBay and others so obviously this is a huge percentage jump when you don't have a lot then you go up a lot.
What's happening with -- I'm gonna turn and Amazon overnight right but what's happening.
Well consumer shopping.
Behavior is changing rapidly and becoming increasingly more social in factories report 44%.
-- US consumers surveyed said that they already.
Are using FaceBook for product discovery.
And 57%.
Of those say US consumers so that they won most likely seek advice from her FaceBook friends before making a purchase decision.
Write to somebody buys some also -- obvious example somebody buys a song or something like that sources I'm listening to the song.
-- then you you take it out to other I guess apparel retailers -- Alec this pair -- you should get and then someone else comes in and -- them all will other.
Job places of -- I mentioned Amazon your company works I believe with Amazon eBay and other companies will those companies adjust.
She become more and more social as FaceBook.
Take some of their business is that is that is -- something it's already happening or may happen.
Well our goal is to let retailers sell -- arbiter.
Customers with the shop on line right in the and it's really going to be the consumer that dictates which -- they prefer.
Right so the -- and the idea is also you could be buying still from an Amazon or somebody else even if you get on FaceBook I guess because of where the link.
I take should -- -- buying but what are the biggest trends that you're seeing that in terms of what type of shopping might.
Makes sense on FaceBook is we've always -- this is terms the viability of Facebook's business would have never turn into a place where you can.
Do a lot of commerce online what which types of retail as it is is really excelling and net and doing well there.
Alright well our.
And our experience most of our customers are smaller retailers -- a smaller retailers really -- -- get the difference between.
Selling -- web sites and then selling selling it's also socially.
On their FaceBook page where it's all about developing a fan base and -- community around your products in your business on FaceBook.
-- give an example one of our top -- on FaceBook is a woman's boutique based in Illinois.
Where they have a physical storefront there along with they website store and -- face bookstore.
And more than half of their total revenue comes from there based bookstore and the secret to their successes really communicating.
With their customers on FaceBook and -- personal relationships with them just like they do with their physical storefront in Illinois that makes a lot of sense of really.
