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Harlem Globetrotters CEO Kurt Schneider on the Globetrotters’ popularity across all generations.
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-- -- they had been an American institution when it comes Stanley entertainment -- 87 years now.
And there are still regular box office records and forging a new partnerships joining us now -- Snyder CEO of the Harlem Globetrotters.
Cool job by the way and it Lipitor should know you were with Demi give me before that -- had a string of cool jobs.
Okay we have an economy at a customer that's struggling right not a lot discretionary income.
Ticket prices are reasonable right there about thirty -- 130 dollars a pet but I still have to feed them my got -- by the basketball so they get signatures I gotta do all the stuff that's a big night now -- in agreement.
But for us unlike other events out there we come here town one -- year so this is something you can Planon get excited about and it's guaranteed good time for everyone and family.
So if you're gonna act cut back on different areas you might not go to.
A separate one for brother simple one -- -- this is one event that everyone can come to together with an average ticket price -- -- thirty dollars.
It's a good night out.
-- and the fact that we're -- on issues with our professional athletes these days between.
Drugs and whatever else or wholesome family entertainment and a and all of our guys are completely clean and a exude -- -- wholesomeness and so for us.
If you -- I had a friend come the other night in white points on -- tonight and he said.
This is something just doesn't exist anymore its actually wholesome entertainment I feel great about bring my kids here and that's really resonates and -- said they background check these guys and they have obviously to be really funny and sweet -- and.
Darn good basketball great -- players greater tenors and great people have to be.
OK so let's talk about granting this thing -- because.
I bring my kids because I remember how great it was how we pass this onto the -- great question so we do three things over the last six years we set out to do one is we need to get a whole new generation of kids and right.
Two -- we had to return to popularity pop culture because -- sort dissipated out.
And through us we have to create platforms outside of the arena the -- -- -- arena that we can in our people could interact with a we can monetize.
So for kids what we did is we started getting out besides the games themselves.
Were all over social media.
In fact are scored a car out squirrel which tells you how good you -- social media ours is an 88 the -- -- -- -- -- We'll have that yeah I don't know that's good yeah legendary -- there but some smaller on throughout the thing I don't.
-- -- We have time the pop culture -- -- a -- tiny -- seven foot eight and we have 88 did you have him dumping on YouTube and -- he dumps about -- that jumping.
And that sort of had about five and a half million views which over guys on amazing race in fact a year and a half of I was on Long Island we had a game right after our training camp.
And we bring all these kids and we did just sixth and seventh graders packed house and I walked in with currently.
Which is all the adults remember praying right that's historically and I had just kind of let him how we had -- we've had been a starter forever we missed the kids are walked in with currently.
Silence no one no we -- right up for the principle and needed gym teacher.
Then flight time and Big Easy walked in and the crowd erupted that someone in that race so I said right then there we've done -- we have a new generation of kids.
Favor relationship for themselves it's not their parents dragging them they wanna go let's talk about oversees the -- we get yes -- basketball.
China here in Europe to get these kind of Spain yeah well that's gone so.
-- yeah which is to listen we don't.
-- appeal the economic is that more than new real money's gonna come from overseas China is huge -- in office over there would employee over there.
We had just -- to be partnerships -- -- largest dairy company you know of China and Tencent which is the Google China right we -- to deal with one of them would mom -- last spring neglected schools and clinics for school kids all over the country.
With Tencent they want new browser we went to these universities and we -- four guys and our mascot.
Entertaining hundreds of thousands of -- eleven Chinese like basketball -- let's talk about the think well yeah so breast cancer awareness.
Huge.
Epidemic that they have so many different people and for us we didn't -- -- do it just for October which is what everyone -- I think it's great we wonder what all season long.
So we have a by a part of our show where we -- with two basketball's.
If the fans vote on in fact we let the fans vote in all of our rules it's your call as rice and I now so one of the -- -- I'm a four point shot one of the rules is you get the -- with two basketball's and we pro with two pink basketball's.
For awareness for and breast cancer awareness and then we sell pink wrist bands.
And we donate a portion of the proceeds to Susan G.
Komen foundation for the cure I'll do it all -- long 270 games in the US 230 market.
We got to go but new -- it we have.
Women on the TV series gotta check T -- TM to -- in New Jersey or New York, New York.
LA and Seattle all weekend three different period for -- we're gonna travel and our three units.
So glad I give up Paris Saturday CEO I don't look try to think he's done you always have right stuff always so entertain yourself fun.
