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Hillshire Brands CEO Sean Connolly on how the company is innovating its brands in an effort to boost sales.
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Jimmy Dean sausage ball park francs -- -- got.
All of them -- many different brands here over -- -- brands but it was in nine months ago that they were spun off from Sara Lee and since then.
The stock has been on a -- -- year to date -- sharp -- up 17%.
It's a Fox Business explicit was shot -- he is the CEO.
Good to see thank you see there's glad to be here so you battle theater about whether.
Yeah well it's snowing outside but -- we're happy to be here we continue to tell little -- story -- think Ron.
Off to a good start and we're just gonna keep working our plant I would say you're off to a very good start it -- very high marks from analysts and and everybody was watching certainly investors at this point what -- done right here.
At a time where -- -- stocks have certainly especially considering we see what happened with -- and Warren Buffett and three G.
Sort of upped the -- there but what are you specifically doing that you feel has worked best slow starts -- we have a great portfolio of brands but your brands are only as good -- As what you do to keep them fresh and -- them and we've really put a major push behind innovating our brands and backing them with great marketing support.
And we're bringing -- -- -- categories and consumers are interest in India newsroom very discerning nowadays and if we can bring new benefits they'll buy our products and that's what they're doing.
Good news is that whole grain ore talks I I'm one of those who just forget it it's so great -- buying an -- LP but all grain corn dogs.
How much -- are they really absolutely it's healthier everybody's looking for whole grain and -- across our portfolio you see a tonne a better for you choices and whole grain corn dogs you a good.
Better free choice is what I'm looking at this and I'm thinking there's a new book out the sugar salt fat fat social personal -- -- -- just get from Canada was the front page of the globe and mail.
What style section and they actually pinpoint company executives.
Who want to get us hooked.
On stock that isn't good for -- how do you answer to that when people say some of the stuff is too much sodium it's not helping us because you -- -- product obviously.
Absolutely well the way I think about that is people love -- they crave meat but nowadays are looking for a leaner -- so that's why we're innovating better few choices including.
Ballpark is leading hot dog and American we've got a brand new line of ball park hot dogs coming out called ballpark -- And we think that meets the committee -- benefit area the consumers are looking for.
You talk about challenges there are many and of course but let's.
Really snowing hard outside I don't know if we're gonna make our flight tonight that would put the -- way back in the recesses of our minds but last summer it was a tough one.
A terrible terrible drought do you -- for that what.
You do well we got hedging strategies but let's face it last summer's -- was an unusually significant event.
We're hoping not see another one of those we've got hedging strategies at the end of the day what we have -- keeper brand's fresh so weak and strong -- consumers will pull them.
And we hope it snows a lot this what are we hope we get a slow melt OK well its -- right now see get that part of that you raised your outlook.
In -- most recent report.
Why why are so optimistic well we had a terrific first year we over deliver on expectations in the first half -- year and what we said to our investors is we'll invest some of that over delivery back into our business -- more brand building more innovation and we'll take similar to the bottom line we did that we took our guidance up.
Can you come and join us and -- -- earnings because this is a really good story to follow we'd love to to stay in touch with you guys you were there -- week but first -- we -- -- -- -- like keep coming back.
Down and then everybody loves the Jimmy Dean sausage back like that direction -- great -- shot it's great to see -- and it is so much Sean Connelly uphill Shire brands again the stock up 17%.
Year to date not bad when we.
