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Zebra Technologies CEO Anders Gustafsson on the sectors and regions for growth in barcode technology.
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The back everybody live and Chicago.
I would have to say that if there's anything technologically ubiquitous everywhere in our world -- spark notes right.
Tell you locate that's how you get the prices.
Well one of the top leaders -- Barco technology right here in Chicago publicly traded and doing gangbusters business the stock is up 15%.
Europe -- year.
It's Zebra Technologies -- Gustafson is the CEO he is joining us now in a Fox Business explicit talk about.
What has really become a technological marvel in my opinion or -- technology is right.
Let's talk about how the business is growing because yes you're on printers -- on all different things but where is the real opportunity now.
We're very fortunate that.
Industries.
I don't see anything really it is hard to think of -- the -- that you don't juice bar -- and we have been able to expand very nicely into -- number wasn't.
-- markets.
This year and I was saying in an environment like today when the -- Companies are finding -- little harder to invest you know -- find our applications are very good at it.
Given it -- delivering a short and definitive -- so people can invest in this in which you in the -- Times are tough what is the most fertile ground for Barco technology have a think health -- they're putting -- -- but heck they'll step a lot of patience for at at some point -- -- but really to keep everything together.
We -- the richest areas.
Marconi is in in health care's been and -- pass is growing -- the market for the last several years.
We've made an imposition of a company makes -- wrist bands last year and that's been growing very nicely for us.
No reason we believe that in order for health care to be with the get to the next next level.
Don't have to be able to connect to know the patient with electronic health records then -- bar coding is an -- -- -- necessity for this and and you know this is something where four.
We didn't even both the value to -- patients as far as patient safety but also operational efficiencies -- health care providers who are all of the world 26% of your sales come from Europe house European now let's get -- -- improving a bit.
You're it was a bit of a mixed -- -- last year you know the YouTube the EU's -- was I was part more hard pressed for pro growth.
But we seen.
Great growth being somebody you know emerging parts of your -- Turkey your business and Turkey of all places -- at that.
-- Turkey was up over 20%.
Russia Middle East and held on really well we've -- Over last three years.
Invested very milk specifically -- some of these countries to try to get but you know sells better sales coverage.
And we also launched products that are specifically aimed at some of these emerging market -- -- I I -- opportunity talking to the CEO of to plus billion dollar market cap company based in the heartland of America we are.
Just under sixty hours away from hitting this so called sequester 85 billion in cuts.
Do you think about it -- disappointed do you feel that it's something where you just plow through all of the problems of Washington as a leader of an American business what do you expect.
Well first they get from personally -- -- to line might.
My level of concern should but I have influence over and that this.
I think that's a very Smart -- but -- I guess -- you know as a business -- you know leader I would expect you know our government to be able to provide.
-- -- constructive environment to resolve some of the biggest questions we have.
And then.
-- would seem like it would be you know well will serve to be able to do that -- more proactively.
But I -- -- -- -- -- question and the savings that are coming out of that you know I think that.
You know companies governments you know all in all parts of the economy really our our.
Going to be folks -- much more on driving productivity how we we -- park include part of what we do for our customers and we see lots of opportunities in government and other indices to drive for it.
Like like a household balance sheet -- can't spend more than you take -- desperate to see if they can't do much Anders Gustafson is the CEO of zebra technology a leader in radio frequency ID bar cuts to keep it simple actually.
