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Lewis Howes on why clean design, leveraging social proof and a clear call to action can help your bottom line
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-- gonna talk about a very important topic which is.
Your website pretty much every business out there now have to happen but that doesn't mean everybody knows how to build -- -- for that we're gonna bring in Lewis I was here loses the -- creator of the -- -- influence and -- -- linked working in that place they have -- we're seeing.
So you're tired you're our website expert here list.
And -- and then I've actually held to a few companies try to -- -- -- together and it's a lot more complicated than people think you know music and even just trying to think of the design let along figure out how to make it look the -- wanted -- I mean I think people underestimated some time so.
How do you guide people through that.
I think the best way is to keep -- What could turn it over complicated they don't have too many colors of too many fonts are too much.
To -- places for people would go really wanted to let them just a couple of places keep it simple clean design.
And I don't know -- complicate things.
So what what is -- this sort of step by step process that you guys yeah okay you know I think the first is clean design and that's the first thing I've got.
You know five main -- wanna talk about first between design and really making sure that's.
Again don't know -- complicated a lot of people try to.
How way too much some sites they invest.
Thousands and thousand dollars and I'm like this is -- this thing ever think yes it got way too much here.
I have no clue where he wanted to go can't find anything what am I supposed to click on there's no clear direction.
Right so how to clear direction.
Usually want to give one called action on each.
Page as opposed to multiple calls to action OK and then they say highlight trustworthy testimony.
Yes so you wanna you wanna leverage social proof there's so what I mean by that is if -- if you're going to.
A copy shop -- to coffee shops on my side you see a line outside of one comic shop the other comic shop which crickets and side which wanna you -- wanna going to.
You're gonna wanna go into won't the wind because it seems more trustworthy people are going there -- with a one with no one inside of it.
Maybe it's that coffee.
Maybe it's got its facts right here wanna -- -- -- -- would -- So -- social proof three ways you do that is one by testimonials.
Showing what other people upset about your product or service or software whatever you're selling.
Two would be through media outlets showing where you've been featured.
-- -- -- -- -- other media outlets in this case.
That other people trust you as well to promotion and third would be.
Kind of having like different trust symbols like that Better Business Bureau.
-- seals of trustworthy.
That your credible business so different ways that you can showcase that you have solution for.
And you say utilize opt in -- but that is yet you wanna have the best way to get leads is to ask for people's information.
And if your marketing your products and services on line that you have to collect these email information -- If we don't get the email and how are you to tell people about new products and services discount a special offer.
You've got difficult to collect -- emails so competitiveness through -- box.
We have on top new website right above the old.
You have people.
Home -- summer by giving them something for free -- -- often by giving them some information free guide tutorials something a video.
And explicitly on the top right corner of your website asked him to opt -- as well and at the bottom of every single post you have if you do applaud that past no options.
What do you -- is honest this is one of the things that annoys me about web sites.
When you there's something that involves filling out a form pricing you fill out all the information.
And -- after your done doing it.
They tell you that you have to you sign up for something or whatnot or you can't you know let's see you're doing a circuit to fill in all search criteria so you little four.
If there's and -- -- a get a search results you get the application form to register for the website at -- -- results -- that it.
It drives me -- and doesn't have to make believe web -- -- -- -- -- -- -- they're you wanna keep it clean and simply given being do you feel like you just asked me outright and I I would join the website without feeling -- intent.
And I will not do it.
Well there's new ways of doing this that was -- I think sometimes you gotta be on the facts you gotta be a little bit aggressive in order to get -- -- they would also clean and simple enough.
That people don't wanna leave because they get -- with pop ups and always different -- challenges of hoops to get through so.
And then wanna push symbol -- a little bit.
How do you look optimize Atlantic -- -- second but but how do we optimize on your search engine.
Abilities and how do you sort of tell your story without.
Like -- so there's did if you Google Google keyword tool.
You can go on a free -- that Google has to do keyword research to see who is searching.
For different topics and mr.
-- optimize your articles for those few words.
And then.
Tell your story is a great respect its -- dot com that allows that shows you how to tell about a bio and share your company.
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