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Mark Muecke on how SingleCut Beersmiths is working to become a new landmark in the Big Apple by specializing in lagers and seasonal beers
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Everyone welcome back to foxnews.com live business hour I'm Diane this NATO and we're -- talking Q.
A new and budding business here it's been worried it opened just a few months ago in New York but they're trying very hard to become a landmark here and it's a single cut the beer is -- in Queens.
Just just outside of New York City here part of new kitchen table outside of Manhattan where we're located right now -- Mark -- done with us here.
To talk about the brewery and and -- I wonder how are you guys doing you -- -- just opened a few months ago.
But you guys -- -- sort of a unique approach to this whole business and I'm wondering -- -- ending up.
Well so far so -- we opened in December and we.
We did which is kind of unique to appears to New York is we created a nice environment -- brewery.
For -- come into -- tap room drinking Beers get its word we've had a stage for live music.
So of the -- has really taken off -- -- we were not really expecting to be successful attack -- as we are so every weekend we get busy.
Thursday through Sunday people coming in.
And it's showing in the market is well we mainly built the -- to sell out to bars and restaurants.
And so far couldn't be happier -- -- simply going people are really excited about it it's new it's local.
It's from queens they were really happy to be supporting -- Yes so now where did the name is fatal cut cut from what sort of aspire in the business itself so the name's -- could refers to buy sell electric guitar.
Comic view LS Paula has one cut away Wear your fears -- apparent threats and so it refers to music rom the owner rich you said it is a big guitar book he's collecting guitars for a long time.
And assistant brewer -- -- he's really guitar flare -- -- as well.
So all tied in with the theme and that some that were passionate about as well as -- So on our mix of passions -- We their business -- he worked out pretty well so far right -- so that's -- start out what was your strategy going into this and hasn't changed at all over the past few months.
On this show you really hasn't changed we just wanted to hit the market hard that -- really know that we are here in words.
Going to be disappearing anytime soon.
We really built a big furry one -- we can grow into over time.
So -- capable of supplying a lot of the market right now with -- -- so.
We religious we're hitting the market -- -- -- salespeople myself interest that is sales for me.
And -- we're -- our -- -- which is unique we don't have a distributor -- our own which is than usual for surfers have to ask you about that why the choice self distribute.
For -- it's a couple of things some.
First all the quality of the -- if we control -- the whole time we know that the qualities doesn't do best.
And the second thing is going to maintain a relationship -- all of our accounts so.
I'm selling beauty you I know you have been -- our know how you operator -- you like we don't like.
If -- -- distributor I don't have -- that one on one connection with all my accounts so I don't know what's going on -- -- of these places.
They don't know me and I think you know the sales suffers because of that.
And then microbreweries and -- sent rallying warm more popular themes in this area at least.
What do you think -- -- trend.
What's your question I think people are really enjoying local products days Hillary goes -- -- local that you local drink local.
And instead the big thing -- that the other thing is we have.
New product -- here but refreshing drink is the better it is so people are learning that.
You know there's new and different peers out there at the markets slowly realizing hey craft beer actually tastes really good.
And some more more bar reserve trying -- try to -- -- shot and pew listening and enjoying it so.
-- -- -- -- -- -- -- -- -- -- -- They may have been a fair comment as their craft -- funny thing is that the like fine line but if you came here by the concern -- did not complete that sentence he's -- busy checking some beer.
Ginnie I have a good solution we make really good -- We don't make super high alcohol content here's.
We -- tractors that you can drink a lot of -- we have a lot of 5% -- and loggers.
So our launch Pearson are 1933 queens -- is a 5%.
Those there and we knew we'd -- and it's also 5%.
I think and you can child I'll hand all of those pictures -- only be a tiny -- -- when you get home.
Let what is it that you look sort of learned that throughout this process and name any maybe bad lessons learned -- less -- women learn the hard way or the easy way only and DC some room for expansion -- -- the company.
Well every every -- a learning experience in this industry and in this market in New York City so I'm learning.
That the most unlikely places will really enjoy my -- And that's what really -- what us into places like sample one most surprising we did added we didn't invent this synagogue yesterday.
We -- three of abuse there we have -- that we make with lots.
And it's the on Olympic way lotteries Chinese Sichuan peppercorns and lots -- the -- And we end events at a synagogue -- today you know whoever -- that fear that we make -- Astoria is some -- for -- you know.
Through the dissidents and.
Not -- this month -- And so where can viewers go to find out more information and how how available is it.
You know and you have to be in there can be that it tries that it -- -- -- people get announced.
Yes to get our views you need me in New York City we do -- little bit in Westchester Long Island's.
But mainly it's queens Brooklyn Manhattan and you can find out all information about us and our website single -- -- dot com.
Or FaceBook -- appears Smiths and at Twitter at single cup here.
All right art making get out the event and so much appreciated and regulations you get.
