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ProPhase Labs CEO Ted Karkus discusses this year’s flu season and how to lessen the effects of a cold.
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-- now is another numbers question did you get a cold all the flu this winter.
How much did you spend on it we'll -- less joining the company is Ted caucus is the CEO of pro phase labs which makes.
Cold peace that welcomed the -- thank -- there now up.
You -- hard numbers and what is about the death of the dog and 8000 dollars spent on one hard numbers from Colby's the flu season.
How much more money did you take in because it was a rough season.
Martha Stewart I have to friend as I -- you wanna get a numbers today and get into numbers there.
But let's put this in perspective month of January all cough cold and flu products directly correlate to the incidence of upper respiratory illness in the month of January.
The incidence was up 27%.
The category as a whole was up about 33% -- -- a second gotta suck yes right so.
The category that is colds and flu in January.
27 category products in the objectives of 27% rise in the incidence of -- -- in January correct incidence and death.
And the category cold and flu remedy is over the counter they sales went up 37%.
33% -- 3% correct.
-- would you yourselves -- -- are -- -- the other about our goals are are you advertising and are you introducing new products for the last two years.
We've been advertising nor we've been introducing more products so cold these -- Grammy sales have actually been increasing.
-- the category faster than any incidence of upper respiratory -- It's -- Euro publicly traded company and you cannot tell me precisely how much sales of cold -- went up in January but you can tell my.
That you went up more than the industry average for -- kind of remedy 33%.
-- so the big the category was actually down in 2011.
We were up 20% in 2012.
The category was down the first nine months of the year we were up 27% that's what we've reported.
In the fourth quarter of 2012 the numbers are up even more so you can expect that our numbers -- -- even more that you you cashed in on our misery.
So let me say cashton so as I answered the Charles couple weeks ago.
We help people get back to work sooner -- -- -- clinically proven to shorten the called the duration of the call by 42% which means that being sick ninety's you're gonna be sick for five days you're sick -- days.
And performers entertainers.
They take call these all the time and a you don't story you should hide because I don't get colds don't get costs don't get the flow that it or not you're not our target can come up I'm but I do Gretchen who is your last week's issue that's called these Tracy Byrnes who interviewed me here and -- she said she -- -- these.
It keeps them on the show keep them back to work.
Not this or are you buying stock that looks like you're you've been buying a lot of you know I've been accumulated my stock for close to two years I think I took over.
At through proxy contest that took over control accompany three and a half years ago as a shareholder elected Drexel have been a pretty aggressive on -- -- -- aggressively buy any fears might.
Goal is to grow the value of the brand the only way to do that is by investing in -- -- were actually losing money right now but we're losing money because we're investing it wisely and advertising over time we have an infrastructure play something that that's that is interesting -- because you know it just taking reaping the profits and keeping them.
You actually putting the profit back into a big advertising campaign -- extend the brand.
Absolutely because we really believe in our product and -- -- -- brand awareness is not right failed education does so for a TV commercials and other forms of advertising.
We're educating consumers once we drive them to drive -- trial to -- -- product.
They love it when they become loyal consumers.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But most zinc products are simply dietary supplements work goes into your stomach gets digested may provides -- -- support.
Our product releases think science in your -- which are absorb -- Europe respiratory system.
Directly fighting the cold virus isn't -- problem make you lose his sense of smell on think that's a good question I was actually competitors product.
That was put up your -- is a highly concentrated amounts of secular might like to hand right.
There you go.
We -- mention the name if you compare I don't talk gutless northerners are we don't have competition number one you will not work -- -- uncle now because -- -- you putting about you don't put in you know as we had a -- since I was got a letter from consumer said.
She sprayed our product opera knows sound like it's an oral spray you put it about not -- -- the -- putting a route there's no issue was so it's not so heavily concentrated that you're have any.
Significant adverse side effects -- you pranks were really bad flu season come the fall and winter up to now I don't I don't Friday hardship -- anyone I believe in helping people the truth of the matter -- last two years.
The incidence of upper respiratory illness is down our sales still -- And were growing because we're getting the word out.
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