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New Competition for Coffee, Energy Drinks

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    Fuse Science CEO Brian Tuffin and entrepreneur Daymond John on the company’s new energy products.

  • Duration 2:54
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I'm about to tell you that you can forget downing five cups of coffee in the morning because people like me a Marty on my fifteenth of the day right.

All -- energy however could be as simple as a single drop a single drop of energy on -- your tongue.

Few science and up and coming company makes it that easy to get energy and vitamins.

And the breakthrough technology could end up revolutionizing.

The entire medical industry more than a dozen pro athletes already on board.

And so is -- move founder Damon John from shark tank.

He's joined forces with Brian -- and from few science and they are both here at Fox Business exclusive -- thank you both for being here is -- was -- about.

Brian rich get the idea to do this and explain this technology had -- how is it revolutionary.

Well the team that we've had scientists that it involved with this company been working on this for years throughout their entire careers.

And the technology is we think ground breaking in the fact that we can take active.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I'm new to the market.

It absolutely represented the evolution of energy.

And then in the sports drink category we have been electric whose product which is the delivery of electoral it.

And it helps an athlete prepare for there performance how is it I I'm gonna get you just take and a husband -- -- fast and it's a Gatorade.

Well it if you think in terms of our delivery technology and this is what's special about the company that.

We have a proprietary technology that allows you to actually in many cases bypassed the GI tract.

And go directly into the bloodstream.

Or you can provide a concentrated dose -- and -- -- active that allows you to get the benefit much faster than it would be if you say took.

Pain medication and wait 45 minute sport to work -- -- how did you get involved.

Analysts play you know and hum partner in many cross -- -- in this biggest crazy sport new ways addicted to it.

And my partner's side to use the jail and he said unlike you know of the topical and you know products to stay there it soaked into the muscle I tried it.

And immediately you know my -- -- away then I tried.

-- to lights everything from.

When I have a bad hangover it went away you know and and I got immediate results and I said I can do something with the yellow bunch of or at least for the with you -- woods.

You know David it is and then I you know I said.

I can get the public to like this and put into popular culture you know.