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For -- -- it's all about the death.
We're talking practical note here it's that makes it sweet and salty that -- this France be profitable for 25 -- -- -- And 2013 -- -- 218 new stores across the globe creating thousands of jobs along the way.
So they've got to doing something right today we're here at present and CEO I'll build -- to find out if he had just growing it's it's.
It -- thanks for coming.
Thank you so much for having me it's a pleasure to be here let's about branding and staying power New York City let me see you want to -- Indians incentive grant hot pretzel off the street.
You know I think one -- -- neat things about our company is in every one of our stores the pretzels -- -- and twisted and baked fresh.
All day long right -- by the consumers' eyes.
So you know any time become the story you know it's fresh and it it tastes great.
So it does kind of separating us you know and it might look like a pretzel but it's it's much more than a pretzel.
So what do you think it's your secret sauce when talking said that Dell is really the one thing at -- changed in all this time do you think that's really your -- it is XX.
I think that's one of the major.
Major things that's allowed us to be as successful as we have been you know the recipe that that started in 1988 is the same exact recipe that we use today.
In all of our stores around the world.
And that being said.
Around the world we do actually have -- of of a country.
So for instance in Singapore we have -- -- we pretzel but I do think it's it's the -- itself and certainly the people that we've.
Surrounded ourselves with in the franchise partners that we've that we've gotten over these years.
So -- -- pretzels still tastes like Indians for it -- like an anti and pressed the receive lead in Singapore.
OK I -- -- the local -- correct yes do you go about choosing the right people to represent your brand because.
And imagine it's -- -- and Harriet yes picking the right partner and making treatable successful so what are some of the things that you look for any -- franchise partner.
Where I think you're exactly right it's it's choosing the right partner in this marriage and making sure that your lines in -- your personal and business goals.
And and that's why when we interview a potential franchise partner -- it's its in depth.
And understanding what are your goals why anti hands how long in the actual sit down interview process will take about half of an afternoon.
So three to four hours.
And but it's very in depth about the history of the company where we are today where we're going.
And then but we also want to make sure that we fully understand.
The potential franchise partner that sitting there with us it's a thorough background that alignment that's key because when you're creating that partnership.
We want to make sure that.
That they're successful because we understand and and thoroughly support if our franchise partners successful.
-- -- will be successful.
What do you think one common misconception is for business owners looking to get into the franchising the I think probably the biggest -- Misconception is its turnkey and other words.
Invested in this franchise concept I've found a place -- I'm gonna put it on the open the doors and everybody's got locked in my business.
And certainly that does happen at times but I don't think that's realistic.
Fourteen is right around the corner meaning Obama care goes into effect.
And franchisees are really impact as our franchise ordinance or any of your friends is expressing concern about this in itself are you -- -- -- Have they expressed some thoughts and concern yes however I think right now there's so many unknowns.
About what exactly obamacare is going to look like.
So what we've been doing has been pro active and educating our franchise partners on what we -- seeing and what we are finding out about.
What this will mean to them while at the same time as we continued to learn more.
We feel like it's important for them to make sure that their consulting with their tax attorneys.
They're attorneys they're their current providers to make sure that how was this going to impact my business summit will summit will not based on there's.
Major American companies -- and act every day we saw happen to apple is below McDonald's.
Yeah a lot of consumer information at your fingertips because you're selling products them all day are you concerned at all about being -- I fully support PCI compliance.
Because the information that do we do have within our stores -- is extremely important that we protect that.
On behalf of the -- that come -- -- RIT department is very proactive out there are searching and and see what they can find it might be a little bit inconsistent that would cause a -- red flag so I think being proactive is important.
And then certainly we have a very detailed crisis control plan that we respond we were would be able to respond.
In -- need such as that.
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