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Our attention gamers Sony's PlayStation four will be available in 2013.
Just in time for the holidays now the release -- TBD.
PlayStation four features new graphics social and mobile technology and new controller.
Only thing missing from last night's -- The PlayStation for joining me now Jack Trenton sunny -- and CEO and president it we didn't get Pacific -- -- question and -- -- -- Right now how excited people be about a hunk of plastic but what we were really showcasing where the guts of the machine the power that was behind it.
More importantly what comes out of the machine in the great game play that people got to say it I don't purpose does -- not -- the -- well -- ironically the cabinet here in the last things to come together but I guess you know that's something that really we didn't focus on all that much you tend to look at the machine and you put the disk and.
And then you look at the screen so.
Shame on us we'll get a quick look got to every.
Motivated and that's -- -- yet fun -- -- -- already okay let's talk about in the the PS3 faced a lot of criticism because of its price it's very expensive price are you gonna price -- one.
Lower kinda gets some consumers back if you well well I think we're very conscious of the price value equation it's ultimately.
The value in the experience if they're gonna get for the dollars they invest.
And if you look at the PlayStation 3 today it's 249 dollars so clearly as we reach production economies.
My savings are passed on the consumer so you and we don't know if we're gonna see another 600 dollar PS for your we don't have any pricing decisions made as -- yet okay got to ask OK all right let's talk about about different things that a change obviously in gaming technology gaining in general and that's and everything is going to the cloud.
Mobile technology people wanna play interactive -- through the -- with their friends around the world.
A lot of the competitors.
Have -- kind of been going that direction do you feel -- -- finally in -- space to compete head to head with the likes of Microsoft Xbox.
I think we've been there for some time and unlike a lot of our competitors we make Smartphones we make tablets we make TVs where the center the entertainment business.
And we've connected with consumers through multiple devices for some time now.
And now with the up PlayStation -- they'll be constant connection to the PlayStation for not only and the -- but also with Smartphones and tablet what do you think is that is the key thing here to keep.
Interested in these games with so many choices with technology changing so quickly and -- to let young game -- that young male gamer to be quite frank with you do you think it's the games themselves.
Is that how it's delivered.
Is all about the console our reserve bigger picture here at.
We need to look for the overall definition game machines and -- -- now a billion people worldwide to call himself gamers it's no longer twelve to seventeen year old boys it's male and female its old and young but that core gamer that gamer.
Exactly you know is addicted to gaming is the core consumer that we focus on and we see Smartphones and tablets is being really additive that equation.
In this defies gaming gets and then they kind of a low level and hopefully moves -- -- the food chain to the ultimate console experience in the off.
And you've got the move control -- minutes a similar to that Xbox can that in the way and that it's more.
Motions do you sensitive motion activated.
If you well do you think that it do you think that there's a way that you can make the -- this new PlayStation.
Different from those challenges that are -- on the market I -- how do you say this is new and better guess that there's no question about it I mean we've been five years in the making talking -- development community giving them the tools to build the best possible games.
And then -- and consumers what they want and they have an ability to sample games like they've never done before to have instant on to be able to share their experiences.
With a -- so there's really going to be a social interaction it's never been seen before.
Plus you can have the most powerful console ever created I can tell you -- my hats socks you running this division -- corporation you know at least in the -- out about 30% last year not your division obviously.
-- the same time I think there's -- a lot of pressure from the technology side and someone like you was gonna come up with.
Every new piece technology and -- mean things are changing in weeks not months at this point when it comes -- attack.
Keep ahead and I mean what do you think that you go in the next six months that you can say you know a lot where we're of the Xbox -- where we're dusted.
01 of things I'm very proud of is now the leadership at Sony has a gaming heritage I mean my former bosses now.
President of the corporation and throughout the organization we've got a real gaming -- that is really driven our success.
Over the last seventeen years so I think it becomes down who question technology.
In innovation Sony's extremely well as in I cite one of the things I thought about went when it was revealed in -- -- console I thought you know what.
And some people probably don't want to console anymore we're all going wireless we don't want big boxes and are living rooms.
Were all about smaller cleaner hidden.
You think -- ever and it.
Gonna happen in.
I think gaming means different things to different people as they -- it could be a very short form.
Smartphone application could be something that people are spending hours weeks months playing.
On a console so it's gonna vary by consumer really well -- -- it as someone his favorite game is yeah.
Hats off to you for coming up on all this new technology that government's doctrine of course of Sony PlayStation CEO president great to have an eternity don't think this come back to fox -- will.
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