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Sir Martin Sorrell's Four Grey Swans

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    WPP CEO Sir Martin Sorrell on the four things that can impact business and the global economy.

  • Duration 3:53
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And now a special meal on media advertising at the canary in the coal mine for business spending it turns down before.

Business -- and joining us now what as it cuts send -- the economy got the CEO of WPP group.

World's largest -- holding company sir Martin Sorrell.

Thanks for being with -- I didn't and -- doesn't sound off unless I'm off their business -- dad had learned about it and it turns down -- that's right which is why you must avert what I -- wouldn't wanna hear what you think and so.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Started the kids today when we -- the Fed submitted -- yes attitude to.

Threatened school easing right I think it's still I mean -- -- in the evil day again the 1000000012.

What was it 1159 on December that it goes bust -- yes.

But we just kick the can down the road and -- dealing with the US deficit.

Whichever -- is that feasible way news and some -- or whatever is the key issues key -- and it hasn't gone away rather not grace woman's got black.

Not one -- because even though Wall -- consumers don't much care businesses that give -- ever why -- there I think most people running companies who give not waiting for Washington and you can't.

Prepay your budgets for 2013 like we've just done.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Interesting restructure -- off in Spain has gone a little bit of political problems and corruption issues and thing.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- To a lesser extent the UK and -- -- Social Security costs the costs of restructuring in America's may remember that -- much Clooney film up in the end yes we've made it was is a serious film at the end of that because you don't that we struck right.

In in in in the US.

In the US you can tell -- sixpence and -- restructuring the great thing about the US my name market is he's extremely flexible.

Highly competitive.

France Italy Spain the UK and Germany and got competitive issues -- -- they've got to get that the the friction costs and the costs of restructuring companies are going to be and that's what the die from -- has really complaining about whether he complained about in the right way Amazon on the question -- -- get started out.

And try to slow down.

I -- our and and I we've based out of China for us have very strong December very strong generate.

So I think that's -- soft land that's why is that one of the Chinese Chinese around.

The trend yeah okay and then the fourth -- a mideast blow up is that really all that battered the -- the same time.

I don't know that it still works that's -- that's gotten much tougher -- -- Gaza.

The problems that was seeing in in OK Namibia and everywhere else and it's got -- got tough on -- is okay now.

Let's come to a vastly more important story that.

This the story SV blade runner accused of murdering his girlfriend shooting through the bathroom door yet Nike just dropping today from endorsement allegedly -- -- -- have to -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- They pulled back.

And a -- and would then they will let the due process did you judicial prices yeah I think -- schools have to find anybody out there that it well it.

Accident -- and is it really depends of one.

None of them you can make -- to our time I know we're on this to a -- of media.

Channel are but I think we that we if we better.

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