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Pistorius Could Lose $2M If Dropped From Ad Campaigns

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    FBN's Diane Macedo on Nike suspending Oscar Psitorius' ad campaign.

  • Duration 2:06
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I'd get a latest sponsor give Olympic runner and alleged kill -- Oscar for story us well for the -- kicked -- out today this after a week after the company -- pulled an ad featuring.

How the South Africa its return the double amputee with just from among the most unfortunate phrases you're gonna have and one of these commercials it literally said.

From the -- in the chamber itself devastate us here with more on this -- -- the history Nike has -- -- said troubled ones at that Diane.

That's right cut -- so it's been less than a week since Oscar -- stories was charged with murdering his girlfriend already the Olympic stars down at least.

Two major endorsement deals here Nike announced yesterday as you mention that it's suspending his contract.

With him after Oakley did the same thing early in the week but the story is denies these charges so how does a -- decide whether to stand by an ambassador or jump ship well.

Nike itself issued a statement saying that it believes the stories should be afforded due process so you might think.

That would -- it would hold off on that suspension but brands don't really have the luxury to wait around for our court verdict because the court of public opinion works much faster one -- that.

At executive told me this morning that he usually advises clients to walk away from any endorser -- personal life overwhelms the positive that the attributes -- they bring.

To a brand because consumers generally don't confuse the actions of the celebrity and trouble.

With the actions of the brand unless the brand dragged their feet now that said.

It's not always so clear cut.

Look at Nike -- Lance Armstrong in October but stood by Tiger Woods through his massive infidelity scandal and -- -- son Michael Vick after his dog fighting scandal so.

It's not always as easy as.

Get out of the way now Amir decided DDB worldwide -- the key is that the brand just has a focus.

I'm not faking perfection that being truthful and human that of course obviously very subjective -- sort of easy to see how the rest of the Tories to sponsors.

-- -- he -- a very long list only a handful have come out publicly on this so far but if they do while dropped him if it costs -- summer around two million dollars a year.

Well that is a much different case that's what the Tiger Woods thing was at first wanted to we were waiting to see if they would drop women and -- stood by -- but.

We'll say -- -- Diane thanks.

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