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In the advertising game billboards.
Currently one of the oldest mediums out there but now a leader in the game is the lighting up the business going digital but how can companies.
Make sure their message is crystal clear.
And get the most exposure to customers Clear Channel Outdoor holdings has some big idea is William apple share Clear Channel Outdoor holdings CEO.
Joining me now gonna fox.
It's this exclusive good to have you here deduction and it was I've made up the word did you ports are at eligibility is gray will -- and -- cannot let negative I don't residuals notably taken.
I would want residuals.
Thank you very much okay what are we have we have a wider than expected loss I'm not so into doing.
That website finance sheet here because.
Analysts are not that concerned about this personal loss of -- of this one particular quarter but what do you think is gonna happen in the in the current quarter and the next three quarters.
But I can't give -- -- forward looking statement obviously but.
Casings at the moment and looking good and we -- feeling optimistic we have exposure to all of -- major advertising markets around the world.
We have big plans for the emerging markets of China and Latin American we're seeing great growth that -- -- feeling pretty good.
When you look at regions that you are in -- the strongest which.
Which areas are spending the most money obviously because they feel their consumers will respond to these things and people will spend the money to buy products at around them.
That's right and as it is that China is probably one -- -- is growing markets of amendment -- -- seen big -- that.
But from local brands -- say the big luxury brands coming in and supporting them -- With great advertising and outdoor is a big medium in China and Latin America as well Brazil is -- the fuss is gonna have markets in the world that we.
The proud to be working there as well what's -- -- to China.
I was in China for weeks -- -- Okay four weeks ago which parts and are -- now.
Listen it's such an opportunity there but -- you know going out to different provinces further and further.
Are out -- where we actually -- -- that the major major cities and remember you know of the the tier two tier three cities a bigger than some European countries say you are talking big scale.
And you -- is obviously -- very poor.
Markets you -- 89% on by Clear Channel Communications up some of the things of people are a little bit concerned about -- that.
He you're actually.
It's basically capital structure the way this works but as you generate cash flow a lot of it.
-- upstream to the parent company how is that good for CCO shareholders.
Well I think it's a mixture and obviously some of it does go upstream but was still investing heavily in in the business and you'll see that in in the most recent results last year we invested heavily in new digital -- he -- beginning.
We have digital screens now in fourteen countries around the world we have 4000 digital screens around around the world now.
So investment continues and with continuing to build this company for the long term growth.
We showed a five -- chart and your well off the five year highs some companies you know obviously are still -- -- but some have really made their move upward what can you do.
To get people to -- to get Wall Street on board here and to say.
This is an opportunity.
Because you've got the competitors out there CBS has a billboard.
It's scientists -- drug -- -- the bookmark.
The big kicker is going to be technology in its broader sense -- that's not just about digital screens that sort of thing about the relationship between army human mobile's.
And the ability that we have to drive traffic to mobile devices to -- -- branded content.
Is very significant -- -- also becoming increasingly a transactional medium.
As you have the ability to pay we feel -- vote by the senate -- codes -- -- -- That means that we're actually enabling consumers to buy straight off the supposed to -- and that's a transformation for us as well.
You have said that step as CBS goes he will not go CBS -- both flip themselves into real estate investment trusts -- because of course you on that property under which the billboard stand.
He said he wouldn't do it for the moment for for right now he's it entirely off the table to become a wreath at some -- -- years down the line.
No it's not entirely of the table will be looking at it -- interest is as it develops the we have a different tax structure to those companies -- it's something we will be looking at closely but it's not.
An imminent development I would say so -- reports that the way right this time it could switch them out with -- flip that switch verses having the climb up there and put the the dead -- -- -- minute office it offers advertisers the opportunity to change message -- the touch the button from their offices and that obviously means you indeed different messages at different times of day.
Change pricing change message that is a very important development.
Good to see you thank you very -- -- thank you very much William Apple's share is Clear Channel Outdoor holdings -- Put it up unavailable or Fox Business fact that she's -- -- co.
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