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Hey welcome to career accelerator I'm Adam Shapiro we're gonna help you jumpstart your career or future career -- -- high gear today.
And one of the things we're going to be talking about is if you're an entrepreneur -- or or even if it's just your career fewer work for somebody.
When do you recognize.
When the -- -- as they say after back when the wind using your sales and it's time to take off.
Because sometimes people jump ship just -- that -- might be about really pick up steam.
-- joining us right now to discuss this is someone who well understands this issue Conn creek and door five strategist career advisor and author his third book is out.
This book titled the way of innovation master the five elements of change to reinvent your products services and organization had to come up yet if this.
Well actually this that's -- prior book apple I don't have a about two years ago when you Bristol I think college I know it's great no but that book is based off of what I wanna talk -- -- these five elements that if you study how change happens.
That great companies great products in the innovations all -- this five -- that he understands -- that you know when -- -- so what are these five faces -- will -- the book I call the metal water wood fire -- kind of strange metaphors but if you look at the growth of any great business shall see if they followed this this thing you know what -- -- -- -- -- -- allow you to do -- tell.
Well when the pot is gonna boil younger analysts think that that -- a watched pot never boils when you look at your -- looking your business.
You putting a lot of energy into it but the waters completely yet.
Most people turn off that pot before it's you know we'll tell what you I think -- get short right how do you know.
That the pot is gonna boy -- -- -- -- is has hit well if you.
You understand how.
Change progress is across these five and you'll see the first is.
That it always begins with.
There's some steep discontent is something that people are complaining about and you these say the discontents of first necessity of all -- what -- had success.
Advocates -- so diluted I would equate this is among my friends among people I care about when you start talking about something you've been thinking about it now you're talking about it.
The ever present the discontent about taken action.
Yes and -- you can start if you hear other people talking about that discontent as well and what you're going to do is gonna solve that discontent.
Then there is -- basis this this environment of discontent.
And that is the moment that's right for change because that's the first element these.
That that sends it like -- a lot of bucks for -- -- dues they recognize I can build a better mousetrap Wright says that except you build the mousetrap right exactly.
Is that he's -- solve a problem for themselves.
And then when he saw themselves they solvent for other people as well but some people will build that mouse trap and then they give up because the sales aren't exactly where they should -- the very beginning.
Yes that's true.
But obviously people even stop before that is actually just complain.
They just complained that there is something wrong but that's a problem that's out there for someone else to -- but not from assault or you know even in my career I'm.
Not complain about my career but there's nothing to do -- we need is the second element is.
Arm what I -- water -- the vision the mission the purpose the future that you're going to be out pursuing.
And until you create that and you don't have about basis which.
-- what once you have the idea but the talk of change that you have the vision the strategy of how to let me get from point a to point B what's the next step.
The next step is.
What I call.
Would -- work putting the elements in place you look at the pieces that you have assets you have.
In a business context is do you have some unique IP or some.
Or a brand or something that you can -- -- put in the pot and but adding a few more things.
You'll be able to have that innovation really took off to do you have the elements.
So we've got metal water wood and then.
Then comes fire what happens is would -- is kind of what it's a little bit like the pot it -- he will heat up.
And then when fire hits when it takes off your customers take off people served on suppliers will supply T he get with not so and so is this the stage -- -- You know fire ant or -- fire.
And blew it when people are giving up and they should -- they.
Yes often the wood exactly right would is that the long march where it seems like you're getting no where you don't know if you're gonna get there tomorrow we're never.
And if you can make it through the fire takes -- if you look at the growth of great companies the opposite overnight phenomenon like -- yeah.
But well yeah it's overnight phenomenon many years in the major yet I met but it -- They always -- on Wall Street -- got to know what to cut your losses what's the difference between knowing when I should cut my losses and I need to stick it out because I'm about to really know yet.
So when you when you you recognize you could ignite when you have the key elements in place.
And that there are some macro trends that are moving in your favor.
You know there's -- -- seven Indian engineers got together twenty years ago and they would quit their jobs because we've been working really hard traveling.
And six of on -- and we got -- relatives are beginning just give up six of them gave up and one of them said no I believe this is gonna happen.
Because I believe that outsourcing is about to happen the understood that people asking perhaps -- -- global trade just laid that in the fiber cables across the Atlantic and the Indian Ocean and be exactly.
And he saw that trend.
And that gave me confidence that they were working with.
With -- you know with the wind -- it.
So we go from.
Metal metal so water to would fire I'm hoping -- -- on his barbecue.
But it went in -- fight club -- -- For cash grounding the innovation as a -- and want your tree yours yet your rhetoric or whatever I have yet has -- yet they're missing one but yet on.
-- the earth is about protecting your innovation and so many innovations that have been taken away Tivo.
Bondage RC cola invented -- get today's hot item is tomorrow's failure this -- it's someone else's success and so you know.
Apple's very good at taking things that others have invented and now he's in great -- right -- which he meant by Xerox Canada or -- graphical user interface.
Word is -- and created really what was.
-- the iPod the first you know so.
On -- innovators -- -- that run fast and pray strategy.
You've come with an idea you run with -- he's pretty -- was gonna -- -- you need to do is ground you were innovation protected.
And that means usually three things either you have economies of scale.
You have preferential access to -- -- where you have some locked up customers to get -- start planning already after I get.
-- -- -- -- this dissatisfaction.
If you're complaining about something chances are -- sound to me is there's a market out there that's probably venting about the same issue yes it's it's FaceBook yes -- but -- issues too crazy about this would be an example relative where's my privacy if you can figure out a model.
To give people the same kind of social media interaction.
Where you could make money and not sell the information that people don't want gathered about them right -- on FaceBook FaceBook.
You could accept what they thought about that -- phase and the one of those three which is economies of scale access to resources -- -- customers they have got locked up costs -- it got people who have the information and their videos and there and all on -- -- for everyone of -- is locked -- there's an eighteen year old was like I'm -- over to -- again -- -- -- yet they generate I think fight with another generation could be the next generation -- so as an urgency for people really embraced this kind of five step.
You know protocol that you you -- I think that if you -- -- impact the world if you wanted to do something big I think that you need to understand all five phases and be able to manage them how you manage them is very different you know that in the wood is about being patient and slow and persistent.
Hires not moving fast and protecting yourself -- -- have the flexibility.
-- going to be here on different yes -- better an email here from big many feet when he -- he says the only thing -- -- success going its success.
The hard part is getting started the harder part is to keep it going the easy part is messing it up I would I really change one thing -- -- that I got to tell yet that.
The only thing to -- success going to success you know I I consider recipes and that's when I had a huge failure.
But -- in 2000.
But I can't I perseverance is the lesson I learned then and what I would now say to people who are coming up in my industry.
Is don't give up don't give up don't give up you'll never know -- you give up you might not get what you want but at least if you see it through you'll have the answer.
Yes and what you see with people who are able to break through that wall through all those rejections he gets -- how did -- relate to that failure.
Is it spoke to indicate that -- flawed and they give up.
Does it easy is it part of the path of building something big is it and if you look at anyone whose impact of the world they all faced many failures before the doctor.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- If -- if you've -- the first three are very personal what -- -- discontented with what is my vision.
And what are my assets and if you can look at to I have unique assets I've got a unique vision I've got a real film that really care about then you are going to pursue.
That vision further than anyone else if it was 201 more day than anyone else.
And you'll be number you get the winner tell me got a website where they're being given out information -- I'm on dot net McCain al-Qaeda we should spell that comments following KAIHAM.
Yes dot NET perfect and -- -- -- that we've got -- up here.
Well yes will we find a bunch of tools though that debt to tools that are available and -- read a blog on fast company dot com and videos in a bunch of bunch of -- -- so why do people give up too early but out of money went run out of zeal.
I think that the fundamental questions we doing it for.
Are you doing for yourself.
Were you doing it to impress others.
If you're doing to impress others then -- give up because people are gonna call you crazy.
For a long time until you hit fire and then they're gonna say.
That's a great idea I gave him glad you -- -- -- -- and then again what have you ever by someone maybe you should.
Jump ship this this this -- is -- gonna hit port yep absolutely actually if it's not a pain care now.
If it's not a vision that you matter that that that that matters to -- -- -- anymore -- -- -- -- not complaining anyone yet cannot complain more and you're not inspired by the vision where he'll have unique assets and if there's no macro trend that's -- it's that blowing wind in your sales.
If those four things aren't in place.
Then you probably -- -- much temperature -- anything you want to add you know I mentioned the book which it's not your latest book what's the latest -- the -- -- think the competition nothing -- so was it takes that framework and makes it more accessible.
Does it easier to apply.
But I and I that an Iran based systems and I can get the books either tour website if I get them on Amazon Amazon com -- I was a noble dot com capsule.
All right tejada -- -- north you live we really appreciate -- being here with us -- the website wrote one more time I think a lot of people are going check this out.
Especially -- -- when you have a vision for something I mean most people who believe in what they're doing.
Fight to the bitter -- Yes and it really is you know what it's what is its success is 90% perspiration -- and in discrimination has Anderson who has well and all the best for you to you and I again thank you for coming -- it thanks for.
All of a shift gears right now because keep hearing people talking about Twitter tweeting and in the in the old world I guess you know you -- -- out to resume some of us remember the agent tight fit right to do it on the computer why even bother with -- -- What if you could in a 140 characters or less sell yourself to have -- potential employer when we come back we're gonna talk about that issue.
So welcome back to career accelerator when we're going to break I asked the question what if you could sell yourself -- set of with a razor made a potential employer.
With a tweet a 140 characters or less to answer the question is -- -- more valuable than your -- man.
I James Andrews own -- partner of social people.
I act he influenced sir is gonna answer that question -- -- can you really do this.
Don't employers still wanna see that whole historical background of what you do or 140 care.
I mean obviously there's some -- -- there's some opportunities to it for you to learn more about candidates.
Through Twitter through their voice.
You know what they're saying by the I think only the -- initial connection.
Is is what we're seeing you know I found someone is looking for -- you know looking for a particular position through Twitter.
I don't see a trend last thing in being able interview candidates using to play.
Yet it -- seems to me is whether the trend we're talking about is how to I used not just -- -- Let's say to -- later Facebook although you know contreras all of these different social media outlets.
To land that job right.
Yeah so I think that there's several ways you can do that I mean you know being able to find.
You know that the individuals in the organization.
Track them on Twitter re tweet what they're saying.
Becoming -- with them it's -- is really just an extension of what we do in the real world.
Which is saying -- -- like which had to say or hey I agree with you I think that's what Twitter gives you as a personal connection to the people you're following.
You know you mentioned Twitter I've actually used it as a reporter I've been able to access people like cutting get through their secretary yeah are there assistance yeah.
But I was able to get through to them you know I would.
Find them on Twitter.
I would request to follow and that it would send a message.
And not a couple times they've responded said there was a way to make that connection that's which talk about going there.
Absolutely absolutely it's a great authentic way to say hey I hear you I'm listening to you.
And you know while I'm here and then when -- the important thing when -- using Twitter.
Is to make sure the -- bio section is completed.
You don't have a a non picture of the you don't have an egg you know which is what happens when you have a picture of and you put it in your -- some information about you may be using an about me page which takes them off the Twitter mile onto a longer -- But you give people context of who you are using the buyouts -- There's a hook up would that we.
Tease item with the bio and then that's right then sell yourself with the Resnick do I want to ask that question again -- is -- tweet.
More valuable than your resume apparently -- 3% of people of -- have been successfully hired a candidate.
Using social networks.
And this is coming from job by social recruiting distributed in 2012.
But which platforms to recruiters look at you know again another survey Linkedin FaceBook Twitter.
What are those those sites perhaps that we're not used to using where we could up our cash -- Right so all of them are -- this picture for the potential employer who you are.
Right so Twitter is a great way for media theme we hire tons of people obviously in social media were always looking for people.
Who work -- community managers which is when fastest growing job and and in corporate America these days.
In the social media -- so.
In any communications and media marketing job actually we know we're gonna look for you know how well -- using the tone the finale the tools.
Are you on brand message.
Pump but you know I would think Lincoln is still solid place to actually.
You know build your brand to build your beer you're who you are the professional world yeah and then I think places like FaceBook and and -- Steven.
Give people more -- rounded view view as -- as a whole person.
Bit I'm looking at this survey result 93%.
Respondents say Linkedin is the top -- platform but.
Should you I just have this habit -- literally will connect with just about anybody who reaches out to me on Linkedin.
Is -- it even when they're not necessarily industry related but also a gap.
Is that a mistake -- you know like with FaceBook you don't want to have a thousand friends but with Linkedin -- -- wanna build your network as -- -- you -- Yeah with Lincoln actually the same strategy do you take I kind of -- it's open season it's all you can -- -- -- -- -- went in world.
He gets a little Dicey when people are asking you to introduce them to other people died but I think Lincoln as the place where you can really be open.
I'm FaceBook I'm a little more judicious some little more closed loop what we are -- world.
Yeah and Twitter -- open obviously I'd like -- -- before the show by the way you know and I'm I'm open to connecting with the people on Twitter but I think if you're building your personal profile.
All of it is open season and that's really important everything you put on there.
Reflects your personal brand what you're able hiring you we'll abilities we have the example when you when you -- me up on Twitter what did you see -- I know what I put -- I have specifics that I go to Twitter.
And that for phase look I'm a little bit more laid back -- that I keep close that's more friends although I assume people can figure out how to get in there but for the twittered you know what did you learn.
Yell -- them to the last -- between it was two days ago whether they use it to can't talk to promote about stories on fox right.
Palm and but I was able quickly defeat you know through your bio that you went to Syracuse you know you're from Miami.
You don't really quick -- out there tidbits of information about you.
And -- that can connect with yourself that was interviewing with you I'd say hey I was at Syracuse that the media school couple weeks ago it's really fine institution -- love your university at least we're breaking ground.
On elements and and subjects that we connection relayed on so I think for that reason I think Twitter is also for the the person is out there in the job in the job world.
You can actually learn a lot more about the person you're interviewing find out you both went to Miami both went to UCLA you have a comic and action.
You get you're giving away by the way all of the the skills the secrets from.
Tricks as they porters use the legal and interviews with people he always read their bio but that you just I do -- Google.
Search on the -- name.
And and I look for the bizarre stuff you know the basic stuff that's right and interview them.
I'd look for -- -- not some karma if I can relate to them -- cars the pre interview I -- cars let let's contract on some -- -- that then when I have to ask the questions.
You there's a level of trust I would imagine be the same thing but the governor.
I'll give you another free one -- -- face but at one billion people.
Treat -- really interest being -- social intersection.
So I'll put an -- Adam Shapiro in my FaceBook feed.
And I'll see that we're connected to a guy grew up where or somebody I knew here or you don't actually sort of it forever allow people connect connection to interest -- people.
You find out your ticket to the drenched in ways so yeah I do a lot of that sort of use.
Using the social graph to find -- that the world is so small that you and are probably even more connected than we've realized.
I I had I think that's important so I -- -- -- there's degrees of Kevin Bacon that's right back up yeah I've got to -- -- James but I wanted to we're gonna cite real quick as.
And I think people want to pick up on this especially people who want to maximize their careers.
Especially if there in the to the peak years.
And wanna get the most out of -- appreciate your being with us and thank you is sending a message -- -- wondering who were connected to via FaceBook all the message -- -- -- thank you -- I think we're gonna go straight to our next discussion here.
Which is we're gonna head out west -- head to Denver -- leave Atlanta and this is something that a lot of parents can relate to.
When dad's work from home but also raise the kids now joining us to discuss all this is -- Jeremy Anderson director of client services.
At flex jobs dot com and and you actually go through this are you working from home but also raising the kids as well.
Yes I am then working for flex jobs for six years I've been working from home that whole time as well.
And NASA yeah -- a professional job -- work from home and not also I'm I'm with the kids when -- around during the day.
-- what are the benefits.
From you know someone who does what you do and as we do that a little pull up a full screen because parents who want to work from home.
98% say that working from home would make them a better parent 67% want to work vs being solely stay at home parent.
90% say they would take a pay cut to work from.
At that that -- surprises -- Yeah really -- what we're finding in and as our site increases with interest and people wanting to do this is that.
People are its dividend flexible work you know they want to.
Be able to have a professional job.
Be able to work out of their home but also be -- for their kids be there for activities.
Things that maybe traditionally they weren't able to do when they're in the corporate world.
You know I have a friend who's actually doing this out of Chicago but just that today on the phone with him he was saying he -- his.
That corporate world he misses being there on a regular basis and I think he -- would like the calm.
But being -- from home back in -- do you do you see that happening have you experienced that here years.
Yeah you know it does take a little time to get it to get used to that I I do fully telecommute so I work from home all the time.
There are different outlets -- you know I -- I will meet up with friends -- do the same thing that I do work from home so.
We'll get time out of the house you know all of at a different coffee shops around town to work as well.
And there's also a lot of situations that may be a partial telecommute where someone will work.
From home two or three days a week in the work in the office the other -- so there's there's always a nice balance that you can't find.
What what are some of the job titles people are using and a we have you know some people see -- tech advisor and director of global advertising.
I guess in this world you can do any thing is long you've -- high speed connection.
Yes you really can't I mean on our site we have fifty different professional.
Job categories you know you -- some of the popular ones.
We also see a lot of online teaching online tutoring.
We see jobs for attorneys.
For account managers so you have really runs the gamut there's a lot of lot of variety it does flexed.
We don't we -- them were Granada bid site all the jobs we have our place by the employers so these are open positions where.
Someone can just out apply directly with the company that typically they can apply through our -- sometimes as well but it's not a bit situation it's flying directly for.
That open position -- do you find more men doing this than women or vice Versa.
You know right now it's it's a fairly even split that we have.
You know and we get calls from everybody that are interest -- and our site they hear about flexible work they wanna know more about it they want to know where they can find these companies.
-- and that's really what we do we tried it provide that for people both men and women and we see both calling its interest in the site.
I would imagine it takes -- real discipline and a degree of understanding that you have to.
The work -- to get done.
But does that mean you can do it throughout the 24 hour period here at home.
Or do you find yourself sitting I'm nine to five even on it.
Yeah -- -- it depends on the job a lot of jobs do have that flexibility where you can work off hours.
Some jobs like mine being director of client services that have a -- interface with clients and customers an employer so like I -- stick to that eight to 59 to five but I do have flexibility within that and we -- out a lot of jobs on our site that.
That flexibility is built in with the position.
And you kind of are able to make -- schedule but you are disciplined as well to get to worked -- like you said.
You know there was a time where people looked at stay at home dad for the kind of negative connotation that I think that's a generation.
Does it still carry overs there's still some kind of prejudice against men who decide to take this route.
A little bit yeah I mean you you do get you know the looks and the things.
And you know while you're not working but -- just the opposite.
Right exactly you know.
You know I've had this I've had a professional job that I've loved.
Might have the freedom to work from home and to be there you know to help the kids out when they get home from school and things like -- -- It's just and educating people on what I do and that I do working I'm working.
You know a lot but I also have flexibility within the held we have kids when he started doing this.
But what -- -- this my son was -- middle school my daughter was an elementary school.
-- -- you know six years ago and in and you just kind of worked through those phases so you know any any age I think it works well but for me.
You know it's more important as they get older and just being their form after school and so many kids go home that houses with no parents you know until 5:6 o'clock and it's it's just a great benefit to be there when they get home.
-- we've got.
An email here and -- -- anyone listening.
And that's from who this comes.
Writes to employees have software that validate if the home worker.
He's actually putting in the hours I think this -- -- to the hard is it more -- to work eight hours or is it more important is to get the job done well no matter if it takes five.
Minutes or eight hours.
Yes some companies do I have I have talked to some players who that you have like tracking software is -- no you know when you sign on when you sign off those kind of things.
Using those -- -- time sensitive job for maybe you are taking calls you know for a company from.
You know one hour to the next hour or whatever.
Other jobs are more flexible -- that it's just getting the work done in that 24 hours that doesn't necessarily matter when.
But we see both sides of that.
Let's -- website up one more time I'm gonna make -- -- recommendation that the next time you're on Jeremy that.
We figure out what software you can purchase to disable.
The the spyware that -- the employer might be using to track your.
Your movements from home base but Jeremy Anderson director of client services flex dot dot com.
Appreciate your being here with us.
All right appreciate it thank you and we appreciate you being here as well for our career accelerator -- -- say so long for now but power plays up next.
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