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Tech Toughens-Up to Take on Competitors

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  • Description

    FBN's Shibani Joshi on political-style negative ads in the tech world.

  • Duration 1:57
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We -- we know that.

The politics and our relationship is kind of tough but we also -- finding out today that tech tactics -- and we like this are getting just as nasty and Microsoft has taken off the gloves.

Become a launching and you personally -- our mission managers you can -- all about it.

Hey Bonnie hi guys a lot to -- -- -- yes the presidential election may be well behind this but the presidential styles -- taking.

Is not behind -- Silicon Valley taking a page out about political playbook and launching a new series of dirty ads one might say.

To take on the increasingly competitive.

Landscape this time it is Microsoft trying to fight back and Google apple face but Amazon and the list goes on a non.

With its new screw -- campaign you might as seen in if you're up watching Saturday Night Live this weekend.

It's a new attack ad aimed at Google's Gmail and how it delivers ads in its heels in very much life.

A political ad that we -- back in the fall of last year this -- series.

Is based on a survey that Microsoft and GFK -- -- did on email privacy.

And then statistic says they're using our mother true -- Sachs but they're sensationalizing.

It a little bit through this ad campaign -- sound.

70%.

Of Americans didn't believe -- know that there email service providers including Gmail.

As scans your emails to deliver ads so instead.

Microsoft using this advertising campaign and also facing a -- -- private out today outlook dot com just got released today new.

Features including social tools web apps allowing you to connect with sky drive.

-- whole host of features so now those Hotmail users out there.

Have another reason to upgrade outlook dot com.

And get away from Gmail using these advertising tactics and a few guys side over the weekend -- pretty interesting I think Microsoft getting all savvy there.

Yeah not bad -- -- specially out of Microsoft does should Bonnie thank you very much think.

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