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The families looking to escape this presidents' day holiday weekend hit the theaters to catch all kinds of films but the new animated film -- escaped from planet earth the first children's movie to hit the screens.
In two full months raking in the -- joining us now -- up first on Fox Business interview market -- -- executive producer.
At the Weinstein Co.
the studio behind the film.
Was sick at calculated move to release this film 3-D animation.
During presidents' day which traditionally doesn't have a lot of big releases.
A few months ago we saw window approximately a six week window and we said this could be a great -- -- hit it what's wrong with that.
And we are very excited it's -- we're looking at some of the clips.
Year and -- some major major names in this playing the voices -- ever car -- Jessica -- Jane Lynch Brandon -- the list goes on and on.
What is it about this film is capturing kids audiences.
It's just find it in a hero -- you know kids every -- are looking to find it in a hero and that this movie is all about that don't don't be afraid of what -- BDB be mindful be bold about the future.
Well there's always that underdog element that everybody loves okay here's a weekend box office GC number four escaped from planet earth.
At sixteen point one million but folks and this is aimed at this isn't out liar.
Because again there's going to be a long tail from this film give us -- if you could the very latest on the box office money that it's taken so far.
Well actually the four day weekend today Monday and the President's Day within -- a little less than 22 million.
For the weekend which makes this very happy because that's -- -- -- little more than half are but two of the so I'll -- fantastic and and that of course tomorrow the -- office well.
You know what I as I suggest every mother father.
-- wife husband wife husband have to take your kids -- go see this movie.
Lincoln forget the educational the -- but again this is.
What the Harvey Weinstein team this is you included coming up with that side window trade as we like the college here.
This is what army does.
I mean he just he he put his arms around this movie he called every friend he had and as you said George Lopez Jessica Al -- a -- of -- gardening.
These are people -- -- pressing say -- be a part of this and they said.
Absolutely 2012 wasn't banner year in fact it was a record year for profits that ten point eight billion dollars in profits for the year theaters and ticket sales for the first time in three years actually rose.
What's changed -- the quality changed.
Big stories big movies of managers big stars big tent poles little movies that could silver linings.
The vis a distinct just they all added to the -- -- just become silver linings playbook is a Weinstein Co.
assumes well and it's it's -- happen Oscar nominations how closely will you be watching that what does that mean for the student.
It's pick for the studio this movie's gonna so -- has surpassed a hundred million mark this week.
And it's it's a banner year in Savannah film and.
-- for the win best picture what's in the pipeline now what projects are working on.
Well we're working on my coming in partnership with the Weinstein Co.
is working on small little hard -- the were looking to bring the market later this year along with a great.
Romantic comedy which I can't really reveal who's -- started as of yet.
There's going to be a great story for families of -- as well I'm available.
Let you know when we were -- a close up right.
Kansas this is -- -- for close ups you look at some of the films that are out there and you say that say for example Arco which.
It's really is isn't just a toward a force and many people's eyes it seems like there's some real opportunity.
Zero dark thirty edgy stuff that that might not please everybody but it's a chance.
Are you looking more to children's films as a as a real rainmaker how -- they do what the box office overall.
It does tremendous business -- today and -- -- business toys products videos my son partnering with fact.
-- what the Weinstein Co.
But I -- -- you have -- and marketing at centro when it comes to planet earth characters I'm not for this particular product for the sequel but we're developing and pushing it forward and -- -- can -- some to the market was -- on what about my Sunday when we got involved this move in the first place of group financial group that I put together to partner with the Weinstein Co.
my son was about four years older at time which is what made me wanna do something friend.
We'll come out here sweetheart come comfy here he happens to be on the set.
Look at you you're adorable don't hide behind him with the businesses -- for the third -- -- -- -- okay third.
Pray that I think you cash if you liked the movie yes yes -- what what's he gonna say dad made every.
-- -- this whole second grade classes sit at a benefit we did Sunday for the -- Georgina Weinstein transplant facility that.
Will be coming online and in their future and -- class loved it they -- cards and notes to me and which parts of the -- they love than it was a great hit.
-- -- around private.
-- exactly focus group it's good to see you good luck with the film thank you so much loose all right you get to be a little less consultant on everything from now on market right.
-- part courtesy -- thank you so much with the Weinstein Co.
there was a heavy.
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