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Top Brands with Ads on Pirate Sites

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    USC Annenberg innovation director Jonathan Taplin on digital pirates’ accomplices.

  • Duration 4:25
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-- -- -- -- And here's a shocker turned out some of the biggest brands in the world.

Are paying to advertise on web sites that let users illegally download pirated copies of movies and music.

This according to a study by USC's Annenberg innovation lap and its director Jonathan Kaplan joins me now from Los Angeles.

Thanks for being with us Jonathan so do you really feel like one big brands AT&T and -- Toyota Samsung do you really feel like they're kind of complicit accomplices.

In funding digital illegal piracy.

I think -- -- they are they don't really know that well how the error.

Ads are being put on these pirate sites but I think once they begin to think about it and control how their ad agencies in the ad networks.

Disperse their ads I think this will change I mean we've we've found quite obviously -- certain brands like Ford and Coke are never on these sites.

But a lot of other brands like major.

Car brands them.

Insurance brands are all over the side.

Now it turns out the ad networks -- place ads for all these brands -- running some of that some of them brands that are frequently appearing on these digital pirate sites now.

And it turned out the ad networks are able to block the brands from running on porn sites they do it quite capable -- why is it that they aren't as good -- blocking.

Brand ads from running on pirate sites because it just don't care enough about piracy.

Well I think it's money.

I think there's a lot of money to be made in placing ads on pirate sites there over a 150000.

Pirates -- On the Google transparency report.

So there's a lot of money in it and some firms like -- -- and open next have.

Have its quit the market and stop pushing out some of these pirate sites but a lot of other firms like Yahoo!.

And propel -- ads are continuing to -- service this trip.

You know -- asked Yahoo! for comment on that I got back -- A statement saying that we take all appropriate steps and we have these user terms of say in when using our ad network have to follow them and we take it died down one -- told.

But you feel like Yahoo! hasn't done nearly as much as Google asked to respond this problem is that right.

That's true.

They.

They are on almost every big more.

BitTorrent site are Yahoo! right media ads and we've watched our Google in the last three months radically.

Block these sites so it's not necessarily.

The request of the advertiser to take it down it's really.

On the part of the ad network themselves to block access to these sites.

Right now you're -- actually gets most of its operating budget -- few million dollars a year I think it has.

From company donors people like Microsoft I think Google has actually helped have you gotten any push back from companies that want to fund you are might find your do.

They don't like you kind of call and -- -- saying that they're kind of accomplices to piracy.

Well first place -- Google is never.

Given us any money Microsoft cows and but other big tech companies like IBM and Intel and Cisco have help on the -- We have not and quite honestly we did.

Name one of the companies that funds are.

Lab Verizon in this report so we're not trying to protect anybody.

Right well you manage music acts in the -- and you actually produce the Scorsese movie mean streets and you you.

Do you feel like this piracy problem could do to Hollywood and movies and TV shows what.

What piracy did the music is it that bat.

Just imagine that the speed -- broadband it's increasing if you you look in certain.

-- areas that we work him such as Chattanooga.

Where EPB has saved one Gigabit per second fibre optic link.

The time to download a movie over that link is about.

Seventy seconds while download HD movie so.

-- -- -- -- -- -- -- -- -- Can can get almost anything we want and the -- -- one way of putting it cutting off by going to the source we got to -- now thank you for being with us today Jonathan -- of USC Annenberg lab.

Good luck in your crusade sir.

Thank you very much -- okay.

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