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The King’s College Professor of Business and Economics Brian Brenberg on college student’s perceptions of business.
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Well this will shock you it's one of the most talked about dirty words on college campuses.
And it's profit.
Don't kid despite being the engine that runs the country college kids are demonizing the term associating with and greed and corruption.
Joining me now Bryan Brandenburg assistant professor of business and economics at King's College in New York -- thanks for coming on the show you look.
You're column lit a fire under our network we weren't we weren't just amazed by -- send you teach and yet -- student come into your office and say what.
But she can talk about nonprofit management because she said she was -- it and it and I could tell she was uneasy during the conversation said -- -- -- said you know joining else in your mind.
And you kind of pauses leans forward and in a hushed voice says you know is it okay if I just going to business and you -- -- -- well first -- -- leaning back about really is this is -- me she was confessing it to me like she was talking about underage drinking or something happened is that the standing of business on college campuses thing you see that all the time that kind of attitude right you do you -- across the country students think that profit -- the same thing is -- and so.
They're staying away from business are staying away from free enterprise because they think you can't make a difference in -- member -- You know.
-- in business can get people chops and support them and allow them to invest in say for their own kids there's all kinds of positive from it.
