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Music -- down at last.
He's 4000 passengers stuck and the Carnival cruise ship.
Finally on dry land after being marooned in the middle of the gulf of the -- of Mexico for four days to get an idea of what it was like.
Take a listen to some of the reactions.
Everytime the vote listed relieved.
The sewage would spill over here and so he's -- really really feel they really mailing.
And that really mad Palin does and we try not to eat there wasn't -- head -- vacation work life survival mode.
-- -- -- -- You're hearing that would you.
Ever consider taking your cruise again.
And help -- possibly salvage their brand after this.
Joining me now is marketing -- -- an executive creative director -- -- brands Brewster cal Bruce.
How would -- save this company.
Well I think there's a little bit -- hyperbole going on here this is not going to be a problem this is up.
Any immediate yeah Joaquin may have seen it from now you're -- story.
-- -- -- -- -- -- you're not crazy everybody knows everybody knows -- happens and.
Not going to be an issue.
Brands only reason we're paying attention is because of those bills interviews you just all with the sewage and all that.
Nobody died nobody got hurt it's unfortunate.
-- doing a lot of things to make up forty it's not an issue -- and.
-- media's fault again yes of course -- -- I gotta tell you okay this is -- reality of the situation and not even joking around.
My -- trying to convince me we're gonna all go on a great cruise together Disney cruise or something with all the kids it's going to be great this is over Christmas.
And half of the group said.
You know every time you hear about a cruise they're stuck at C they have the Niro virus.
They've run out of food you don't there's -- there's germs everywhere there's always a problem they get second C this is not the other thing we -- sat there we argued about it might have watched.
You know we're gonna -- here.
I didn't get sure -- read well I mean it's not but if you look at look at this time.
It's that were always hearing the stories like -- Us look at the number of people the -- look at the number of ships that go out there and the 3000 what is it 143 passengers on the ship.
I mean to for them I do feel for them but it's insignificant.
Compared to the number of people who group if -- tell -- that sort of thing then why do you get the car.
I mean the rate you know that caught because I didn't I didn't go -- Somewhere in order to get to work I have to get a -- to get around I don't have to get on a cruise ship.
I mean my response was why don't we just go to Disney and C Mickey there I don't need to be trapped ownership with them.
I don't have to put ourselves.
How many times do we talk about it you might not be the market putting people say a lot of -- because I'm gonna be bored nothing for me to do but lots of people like it.
And this happened and it's too bad Carnival is doing all kinds of reparations -- they have done some things better of course they can always do things better.
It's not gonna matter I can't miss you now I can't -- but I still want to know is that you are in charge of beer marketing campaign from here.
What would you do you when you what -- it looked like -- was step 12 and three to turn this around.
Okay step one.
You need to have a plan in place I know they have disaster plan to get nothing horrible happened the crew worked very hard.
To make it as good as possible as as good as possible for the people on the ship available because they can do.
Loosen out of -- is if you like -- -- -- terrible.
But here's the point if you look at the interviews a lot of people said the worst thing was they couldn't communicate they couldn't talk to their families.
So why not have written him phones satellite phones on the ship so people can communicate short you could call home within -- okay what kind of -- sort stinking.
But -- okay.
Then we have to talk about the emotional benefits of -- which you already mentioned.
Being together when your family spending time together the smiles the hugs the opportunities and by the way cruising is right in the sweet spot.
Of what most.
American tourists watched than we -- clients selling -- we've worked for a lot of cruise companies and it's so clear people don't wanna one pack.
They want to go to exotic destinations but they want all the comforts of home.
And this trip accepted.
That's what they jet and -- continue to reinforce those things.
I wouldn't mention this issue again.
I don't look I didn't think that near break up is Sarah I I'm sorry am I just can help it let me answer the Oregon I -- on the scale of one to.
Money how a lot of money so let's get one on -- -- on money is this for their image.
One being the best five being the worst I would say as I told you I think it's a -- so I -- Do laugh well they could they could -- defeat out of the jaws of victory this ship could hit the fan again.
But I think it's -- to its.
-- -- -- -- Forget about it.
Couldn't drag me and a cruise ship -- my life depended on the -- thank you for coming on that was finally have a great weekend.
So she and -- money question.