This transcript is automatically generated
Yeah so my next guest says the trying disaster -- the company's worst PR nightmare you thank.
And it might take all hands on deck effort to scrub the turner shop -- reputation Robert -- -- Schneider is the founder and principal of the -- Schneider group.
Thanks so much for coming on the show you just sit there are so many images that will stick with us from this but of course there's.
When I saw this morning about woman getting -- kissing the ground and then she was interview later and they asked her.
You know they're gonna give you 500 dollars and a free cruise -- that I will never get -- another cruise ship again the rest my.
That's that's sort of says that at the but there she is she comes -- this is the one she said I'm not gonna do this again.
As a viewer at home watching this I think to myself and I too will never get on a cruise ship had to battle back against that as a company.
-- -- and -- have some are really serious challenges the very -- which I think things didn't really terrible all the brushed but.
-- going forward they have huge challenges.
They have challenges with the consuming public there challenge from our competitors.
They've lost a billion dollars of market capitalizations little.
They have challenges with the financial community they have to demonstrate that they have a very safe.
Checked out cruise line where the -- -- gonna happen again the -- your major challenge for the.
How do you do that I mean how would you communicate to people this -- gonna happen again especially when it seems like it happens a lot.
I mean I feel it might demonstrated commitment -- going to cruise recently asset I feel like.
We you turn on the television and you always see stories about people stranded in horrible conditions are getting the -- virus at sea shore and off -- -- that was number Christmas here we are.
In February and we're watching the very thing play out.
You tell -- more and more than a very complex started to what they have to do.
-- bringing the very best experts that can possibly find to demonstrate that these various parts of the crews were partially.
You're going forward that's for the really have to do.
What do you mean you get scientists you get engineers you get the NTSB had people come out and say.
We've checked out every single Carnival ship and we swear this'll never happen again.
You get all of those people and you get Carnival passengers development the fact they're gonna try again.
In other words you have to get this behind you can go forward demonstrate that the crews -- actually this is gonna happen young and they're gonna have the experience.
What should they do for these passengers that that came up -- -- -- They do they have days that part of the rehabilitation of their -- McDonnell and I think that this will be forgotten in the short amount of time except for the passenger's -- But they've done a lot of benefit to have to do much more what they should have done a very -- -- issue dimensional is the problem.
They look the problem garlic and then consequently.
The news media took over in demonstrated what the problem was for the front of them demonstrating what the problem war.
It is somebody out there in the public I feel like this happens all the time that were always seeing stories against liked best.
-- -- -- -- -- It's happened again and yet again and again and receiving with the dreamliner we're -- with all kinds of different modes of transportation.
-- -- highly complex society.
And the only way to really deal with this is to make sure that -- Product your carrier convenience.
Is -- -- as possible going forward okay.
Robert -- -- Schneider thanks so much for coming on.