Also in this playlist...
This transcript is automatically generated
-- up -- one point cheer any excuses all the time banks aren't lending.
Economy is too slow nobody wants to hire.
There's no demand.
For what I produce those any excuse is that you hear about why businesses may not be expanding.
But what if -- were to tell you the number one book when it -- -- debuted at Barnes & Noble grow regardless.
Would say don't listen to those excuses and joining us to talk about this is the author John -- ski -- joins us.
From -- request and Baltimore where did you get the idea for this -- grow regardless and then how do you grow regardless of no demand.
And no one but lending money to.
Business to expense.
Well two very questions the first is after 2008 we we went for our own hard times we want for our own hardships and we saw.
Really need for there to be a message out there that was more positive but -- give people confidence that give them the ability to really think of a clear path to -- from point eight appoint a look at -- -- -- example of that because.
I believe -- positive messages but I also believe in having cash to expand a positive message and a lot of businesses.
Having countered that new lending requirements of the banks in which they can't get the loans that they think are necessary to grow.
In my focusing on the wrong issue that would be -- is set -- right well so think about it so you need cash because you need customers Heidi customers through word of mouth through having an outstanding reputation think about.
Starbucks or southwest -- these huge companies that small and midsize businesses look to all the time.
But if you look at the equation of how they've grown their businesses mean there was a time when there were small businesses all of them and they found a way to provide what we call a remarkable client experience not just.
A good customer service this experience but it really really good one and they did that.
By engaging their employees and that's one of the things we talked about grow regardless -- grow regardless you talk about maybe company I haven't heard -- which is doing this you bet we actually highly for companies.
One in real estate.
In manufacturing and an education so you talk about four industries that have gone through massively throws it -- -- are you let us say that -- the real -- company who's the real estate exam it's it's an example called car workplaces they have phenomenal model they are.
An executive suite company that has 35 centers across the country to here's like here's a company that found a way to use real estate as a way to monetize the business model and they do it.
Through letting small businesses use their office space and a great way but they do it.
By giving customers a remarkable experience that's how they've differentiated themselves from the big guys would result request -- is that are you consulting firm out of Baltimore that helps businesses look at men and I wanna grow I'm not out of business -- -- go forward right we are management consulting firm we help companies grow regardless and the way we do that is through.
Operating as -- chief revenue officer for the company.
That's a lot of small and midsize businesses they can barely afford an executive team much less.
The chief revenue officer so we have the ability.
To brought the right systems the rate strategies and really help their staff have you heard of Baylor on out of Dayton Ohio it's the it has it sounds a little bit like what you're doing -- got the small business incubator.
Where they provide you with the kind of a board of directors when you don't have a board of directors I had not heard of the company but that sounds like a great idea.
So we give me an example to if there's not demand.
How -- I grow demand especially when the excuses this economy so sluggish it's not -- Well I think that the demand thing is -- -- because my take would be this if your company's having trouble meeting demand and you need to listen to your customers more.
But really get in tune with what your customers want me recently this past week.
-- -- it facilitating a client advisory board for huge companies.
And what we heard for the client was totally different than what my client thought their clients were gonna -- Print ads -- without saying it would decline is -- what what kind of comments well -- this was a great company that really provides unique software hardware solutions to market and so what they found that they heard from their clients is that.
The technology that they provide is is a necessity.
But it's not the most important thing it was human capital is how they were engaging their employees -- was how do you get my people to use the systems and tools not just -- assistant and tools and as different.
Way to think about it really so what did your client upon learning this -- -- how to they may have put that into the real world experience going forward well and that's when it comes down to and it you've got to find a way to actually listen.
Ask questions and then go do something about it and so what they're gonna start doing -- about change their messaging they're gonna think about.
Media providing a different level offering the some of the things that they do already because they know just by listening to people and -- and it's a basic simple thing but.
As one announcer says all the time he says it's common sense principles that aren't so com.
And so and business especially small and mid -- businesses we need to listen more to our customers and that's how I would say.
Thinking about that demand issue.
Is -- protocol list that you good that you go through with your clients over here that things to always remember.
My brother does a kind of a -- -- consulting.
And he calls it a BC.
And yes different you know activating events and the beliefs around those events in the consequences of the -- Whether they be real or not you have some kind of system like that we.
We have a few different frameworks that we use with companies mean first and foremost is about having outstanding mindset.
So I know that sounds like that again overtly positive message but when you think about it.
There are companies as I mentioned in the book -- -- companies that have in really tough industries but they found a way to look at this is an opportunity and that's the first piece the second pieces.
Find a way to articulate who you mar.
But I think in -- -- of noise with all the the information that's available to people really -- a story that's authentic.
The connects with people is something we really we think is important and again we -- in the -- All right and -- very quickly the book as I said debuted number one with Barnes & Noble its number five and Amazon.
And you can get it where if I wanted to buy the book obviously Barnes & Noble Amazon that what about -- you guys you can actually go to grow regardless dot com.
Check it out on our website or redirected Amazon what you see that we're offering a few free gifts for people that are behind the book right -- real quick it says here edge on the Penske is a man with a mission to help businesses grow regardless of their size industry economy.
And despite the government.
Very quickly how much of -- despite the -- you encounter with their clients so it's not -- left or right conversation it's -- -- conversations so.
It's not that we look at Washington is not necessary we look at Washington is maybe not setting the example right now so.
-- -- -- Let that happen and I figured out but focused everything you can on the things you can control right below the book again grow regardless and we wish you all the best thanks for being with his -- up Fox Business live.
Filter by section