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Emerald Partners president Fraser Seitel breaks down what Carnival needs to do to repair its tarnished image.
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Equity analyst.
-- thanks -- The long that miserable ordeal ending late last night for over 4000 passengers and crew stranded -- seat aboard Carnival Cruise Lines unfortunately named triumph.
The passenger celebrating their arrival in Mobile, Alabama.
Right now and in the mean I'm then on the skin and then have a being on land and -- in my family and acting now in various parts of not knowing that when they're going to be -- -- women and.
-- -- -- -- -- -- I'm exhausted I'm tired and but I'm also relieved just to be only and does not hearing insisted drive back to Houston -- -- -- go home Elaine we'll take shower and then -- my own bank.
But the PR nightmare just beginning for Carnival.
Joining us now public relations consultant and president of emerald partners.
Fraser's side tell author of the book rethinking reputation afraid -- thanks for being with us let's start right with the name of the ship it is called triumph.
And I'm -- the first thing how to do is paint over and renamed it what do you say.
-- -- -- way absolutely right do something like never again are not on my watchers something like that that's the worst thing that that the name triumph.
The other thing that was just awful somebody ought to tell Mickey Harrison.
Who owns the Miami Heat but also owns Carnival cruise yes that he's got to stop watching -- brawn James when he ships are sinking.
He was at the Miami Heat game pictured there and that while the ship was going through this distressed terrible.
Public or other insult to injury now in this Italian ship bladder problem of -- -- -- to Korea.
Carnival look at -- -- much because those owned by a subsidiary differently named company.
Carnival's more in the spotlight and more in line -- fire this time.
Right to left -- -- what have with the Costa Concordia was -- Carnival purposely kept out of it and they ES subordinated all of the publicity contact.
To Italy purposely to keep its name out this time it's the Carnival name on the ship they are direct center and this one hurts.
Now Carnival coming out but I'm wondering ended error of Twitter and 24/7 cable all the coverage.
You know you PR guys you've racked up your built I think get I'm part of this get -- get on camera.
What about the idea of running silent running deep and for the next few weeks just staying out of because this is so.
Ugly -- is nothing wrong with racking up our bill -- come on -- America.
Of course what they have to do now what what they did last night.
We believe you know -- -- all fairness was pretty good.
They had lots of people there to handle -- -- -- people yes they had resource is their buses hotels they showed remorse the CEO was there went on the boat.
And the people coming off.
Were grateful to the crew so the first thing you ought to do is give bonuses to all those thousand crew members who did such a great job -- They order to let -- the people change the people leadership the people out and get off the screen and fix the problem that's what do you -- to do -- quiet.
And a 500 dollar because they're gonna they're gonna make your whole your tickets Jeff thanks for that and they're gonna talking 500 dollars cash is Wallace to more tickets to another you know -- -- gamble with the -- to see whether it happens again.
This 500 dollar to five days of hell I think that my discomfort worth more than a hundred dollar today did the company bid to small as -- just an opening price.
No I don't think so I think it was a good idea was a precedent sitting setting.
Standard.
In that they said look we'll refund your ticket will fly you out we'll give you an addition to everybody on -- ship.
500 bucks no hold harmless they gonna get sued anyway.
We ended up it's about a couple of thousand bucks per passenger.
I think that was a good move what they have to do now is fix that problem and get off the screen and then come back when they're ready and nice big -- -- we forget.
I don't know -- ever forget thanks for being with us appreciate it -- -- tell you.
