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Godiva CEO on Valentine's Day Sales

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    Godiva CEO Jim Goldman on how the company prepares for Valentine's Day.

  • Duration 4:07
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-- -- as Valentine's Day is tomorrow.

Why you may they'll be wondering what to get sweetie -- -- -- is the the holiday better than our next guest get divest CEO Jim Goldman yes indictment the chocolate here Valentine's Day happens to be -- -- this single busiest day of the year.

More than 50% of their Valentine's Day transactions take place now in the last three days.

Leading up to Valentine's -- and welcome to yield.

Thanks -- -- this Valentine's Day thank you very much the biggest sales day of the year 36 million heart shaped boxes of chocolates sold.

Keep the sense of how much anticipation how much build up how much extra production goes into effect leading up to -- of the.

-- our Super Bowl.

And shocked you know Valentine's Day is all about chocolate and Godiva chocolate is is a special choice of Valentine's Day so.

We do prepare we start preparing early we developed special products we this year we have a whole range of strawberry and chocolate products.

We -- have special packages.

And if you wanna talk about gearing up for Valentine's Day are dipped strawberries in our stores we start dipping them on Valentine's Day about 2 o'clock in the morning.

And I -- a lot of here mall stores with a big glass windows the kids in the customer's computer right in -- talk about -- in the customer.

Talked about how you come up with these ideas you mention some of these.

Taste chocolate -- she passion fruit on and you're R&D -- must be fascinating and how you have self control watching some of these scientists I would imagine at work is.

The on May sell our shafts are make magic quick chocolate we -- Belgian chocolate here we go way back to the -- you know 1926.

People average angle -- to taste so how did they do bring them into our stores and and pays them but I also get the opportunity to taste them which is the best part of my job.

And this year we have some special new items like that strawberry -- not.

But we also have truffles like white chocolate passion fruit and melt chocolate mousse.

And so it's a variety of of offers.

So how much.

How much money you expect to make during Valentine's Day and how that backs up against a total year's revenue.

Our stores are the centerpiece of Godiva so we focus a lot -- create an experience there and making them very welcoming and making sure that we have the right product at the right time -- year that's our focus really don't do mass advertising.

So tell me.

Give me sense then if you will this year in terms of how much you'd expect the average person spent on about -- day note the projections are for a couple dollars more but.

For watching all this chaos to put it simply going on in Washington we know the payroll tax goes back up to six push -- Since you expect that to influence people's decisions on what they'll spend -- lets face it this here.

Not -- the the bigger holidays -- -- handle the I don't really big -- -- consumer spender right if I'm making -- high priority list.

Sure say -- -- have a long last but everyone on the west is really important starting with your wife or significant other.

And so we've got some great offerings for that this is one of our phase one of the favorites the satin heart.

Which is you know the traditional but we have many others having different price point so for example this year.

You know my daughter gave all this particular little hard to everyone in -- class.

Because it's cute it's it's very appropriate for giving a little gift to people you care about.

You know you -- kind of the broad range of of price points.

You have your premium stories that you're describing to me earlier and in just a couple of seconds I note the drugstore you've got the impulse buyer like me -- you can take advantage of.

So that the cut the consumers multi dimensional and they love getting great chocolate a lot of places and our brand is multi dimensional it's for self treat when you really want a great piece of chocolate.

You want it now and our philosophy is we want them to enjoy Godiva chocolate one experience you go to our stores for an amazing experience we've dipped strawberries.

And personalized service.

Sounds great I'm -- -- -- have to.

And Jim Goldman is the CEO of Godiva have a Valentine thank you things are coming -- the floor.

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