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FBN’s Dennis Kneale on Sports Illustrated’s cover as a market indicator.
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Seeing how my goodness -- heating -- newsstands today the prize 2013 Sports Illustrated swimsuit issue.
Keyed up in landed on the coveted cover for this second year in a -- naturally -- murky -- has taken in Antarctica.
Likely -- that -- the bikinis I would pick all the time.
Sports Illustrated invests heavily in this issue each year this time spending seven months traveling to all seven continents in tell us why it's worth it.
Is Fox Business is very -- medium messiah extended us up at all.
Nicely done.
Well this is big business says Sports Illustrated is it an economy unto itself a straight face here I mean you're trying not to look at the cover -- you're doing this go ahead.
I don't talk much about -- what what is this what is PI I I've been how to do this story all day long it basically is an elaborate excuse for running gorgeous pictures of the gorgeous -- Kate.
Refuse -- anti twiggy and the best thing of all she is American.
-- -- -- SI will probably sell 3540 million dollars worth of bad suggested this issue.
It will give forty million visitors to its website on this thing.
But the more important thing I think it's that you're getting great job well just moving forward markets -- turns out that cake you know when -- -- on the cover a year ago.
Stocks rose 16% touching and and so you gotta wonder -- there's -- trend there.
So this investment firm called bespoke investment group looked at 35 years of -- -- there's always been a thought.
And found that when an American woman graces the cover stocks rise far higher than what do for her graces the cover so in the years when an American woman grace the cover of -- of -- issue.
Stocks rose an average of 15%.
The S&P 500.
That's -- about 10% I have.
Have to give you more -- reporters I can be so much credit because you had to come up with an angle like that see you could just taken about a deal like this in all day long and -- we could run video like this and my hat is really opted Dennis for coming up with something.
Somewhat serious and -- -- have a business angle.
-- -- a little wrong with the fact though that the you know all these pictures of these new new -- -- who were all.
Up being your daughter I mean not my pay is not yet 21 years old.
And there's something this very -- that.
View is right here just as you get older I think -- I I guess -- guess my question.
We've watched the video we've seen all the photos and we -- some of the models here in the building today it everywhere -- Letterman -- -- of a list.
Why buy the magazine -- It's on the -- that it everywhere.
Here's why -- money.
Here's why the print platform survived for 250 years it's incredibly high resolution.
It never lose re doing it never goes on the Fritz you know can you say I'm not -- I -- You know and plus you can.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Of the cable our lives cleavage and here finally -- -- I want to point that out of what I -- we want to do a quiz here so okay let's talk about market indicators all right so.
Which is the strongest market indicator -- got more here than no job and ask you.
We've got four here we've got the January effect.
We've got him line -- the course you know as hemlines go up stocks go up -- we've got the Super Bowl winners and NFC RA FC team that that's another long time thing.
And then we've got the Sports Illustrated cover model.
Which one is the got a better indicator OK eagle at number five.
Which is the cleavage indicator.
Baby up up up that's like four inches is like 15% tomorrow -- I think that's the best and look at what -- kind of release animal spirits doesn't.
But it turns out that if you look at how is that -- our friend the Sports Illustrated cover is 88% stocks say about 80% at times of the foot -- like all right.
The government -- yeah.
-- it's at 88% good predictor the Super Bowl 80% of right 80% of the time.
Headline -- -- looked at that they can't find any kind of link they're all around but the January effect which we just saw the idea that stocks go up every January -- we feel.
Optimistic you know.
Capitalism is optimism monetize -- -- -- -- January effect and sure enough we feel pretty good about January and that is 90% accurate.
-- our friends and present time when you are wonderful you powered forget that in spite of all of the video in distractions and everything we tried to -- Detroit after -- -- -- the best in by -- -- -- -- -- magazines or humanity -- -- -- that I -- -- -- I think -- this what is the guys -- the -- all want it they're fighting -- about it a bit -- Dennis -- thank -- so my side here.
