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The Toys Driving Hasbro’s Growth

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Imagine this an easy bake oven and jet black -- totally New York -- is that it may happen shares of toymaker Hasbro.

Getting up 52 week high this week I spoke with house press CEO and president earlier today.

Talk about what's driving his company's growth of the big ideas including.

New easy thanks.

Giving people the opportunity to experience a brand for example this morning we celebrated my little pony.

Thirty years in the market and yet it's been completely reinvent that it's not like the mind my little pony -- you and I grew up what.

It's -- that was very kind of you to save the one that I grew up quite a bit hypothetical I would say my daughter that absolutely.

That's for the my little pony but I -- I realized it had such longevity.

And that's really one of your -- -- for my -- my little pony.

You know -- we we find that that combination of the known brand presented in new way is really compelling.

And it's working not only for us in United States but around the world so we have.

My little pony now on the air in -- 180 countries around the world as a TV series it's connected via a mobile game.

It's connected -- online experiences and then also obviously toys and games.

At a rapid rate licensees that allow the consumer to enjoy that brand anyway they want any form -- format and you tell Brian hello.