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About advertising here because only a month into its ownership of and we Guggenheim partners.
Getting rid of the of the publisher.
At Dimon said -- joins us -- It's and more from the war.
Advertising was going on heavenly good morning guys does several ad week executives are out now -- a pretty big shake up here for the magazine so.
Publisher -- apartment is the big name on this list but she's joined by others including associate publisher Alison Fahey.
You have vice president circulation -- -- Caspian senior VP Rory McCafferty and as you mentioned this is all under their new parent company Guggenheim digital media which also owns.
Billboard and the Hollywood reporter we reached out to -- -- behind they won't comment on this from just yet.
Insisting date -- has been dying all hour to talk about cats and have allowed this on the suck and you have.
In a moment but there's an IPO I know that you wanna mention as well -- -- you don't like I don't like -- why are you right now has nothing to -- advertising environment yeah PL -- China tells about that well what.
-- supposed to be an IPO so -- China and works in advertising platform over in China they filed for an IPO.
A year ago after booking 51 million dollars in sales for 2011 so great -- they filed for an IPO now he -- year later just yesterday they were reportedly.
Withdrew those plans for the initial public offering Goldman Sachs and Credit Suisse -- supposed to be the book runners on the deal so haven't heard much from the company in terms of that they plan on.
Revisiting these plans in the future but for now it doesn't look like they will be going public between Imus and the 11 o'clock show Connell -- cat videos.
Ted I know he does have caught him well they have not -- up.
But there's there's an average cost national.
Well you're not in the minority of the kind of very popular thing we -- to kill time watching can't be is because -- find -- entertaining so.
There's a new ad campaign out there that's hoping we find them persuasive to JTW New York is using YouTube cat videos to try to promote.
The -- -- for those familiar -- diaper he's essentially the same thing only it works for cat troops -- -- out of the litter box.
Profit in the genie it wraps it up and plastic keep your house -- -- but.
-- of of course and typically.
Very glamorous or JTW is taking a sort of ironic approach to advertising here by marketing a product with cat music videos complete with -- going -- kiddies and even.
In some cases some backup -- and as you can see some -- so they're hoping to entice even.
Even perhaps cat haters like you come up I'll talk about they become -- -- the cat and.
Our chat we've had this morning but capitalism now bring a lot -- the -- -- -- year -- -- -- and -- -- you know -- We are boss is real my Brothers cat urinate nominees on the dog parcel of my you need to -- -- announces that I don't know what my -- and -- -- you can just not get a cat but we already in commercial break the I.
Yeah -- -- gonna -- and content on the set off outbreaks thank you Diane and I have not learned this morning that Pope Benedict the sixteenth is a big fan of cats.
Oh well they'll have a lot of time o'clock exact -- -- -- Bob -- bathroom cat whenever -- boats out.
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