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Monetizing Online TV

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  • Description

    My Damn Channel founder Rob Barnett on the business of Internet content.

  • Duration 3:09
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This transcript is automatically generated

Well look online video obviously growing companies like apple Google Microsoft -- try to make money on it.

Rob Barnett is what does he is the CEO of the comedy network -- damn channel.

And his company just agreed to a deal content deal with Microsoft brought -- -- -- walking program -- morning thanks for having stuff you accumulate.

Video.

-- -- And then you put it out -- like on Microsoft for example how do you make the -- Well we start by building a brand you know small.

You need to get great talent.

And the best content to make money.

So our company started by producing original content from day one and only now are we acquiring the content of others.

In a brand new mind and channel comedy network and you sell back content to the Microsoft's of this -- anybody's got an online network countless well a great.

Event in business took place in May 2012.

We started this idea in 2006.

We didn't think it would take Eric -- six years.

To stand up on stage at the beacon theater in New York.

And pronounce the third wave.

Broadcast cable Internet so it was only in 2012.

That you -- decided to select.

100 company's and fund them to create original contact -- that created a wave and now you have seven companies YouTube.

Yahoo!.

MS and AOL look at people who know it was -- -- -- -- Any money that Google's the YouTube's of this what -- now paying that you.

For you to bring on content on to YouTube and all those all paying you to bring you all content onto the network that's the way -- making money.

Yes are three ways advertising licensing and these production -- look at equity global it doesn't break out its separate results for YouTube right I mean and figured it was thought to be losing money for years that the cost lot of money.

To hold that content on money making money this way.

We are making money we've closed six and seven figure deals that our company for years the perceived chaos that's out there right now.

In everyone's minds.

Makes this the best time for both content creators and entrepreneur -- to control costs and make money we ran a montage of some of the content that -- -- -- some established stars on that.

Don't you what names we believe -- day one that the easiest thing that you could do was get somebody who's known on the Internet but we've also.

Created.

New stars from YouTube people that we discovered so there's been a -- we've got people like Paul Rudd Jonah Hill.

And Elizabeth Banks acting in a show that David Wayne created called -- -- -- these are all originals from the biggest movie stars in the land.

But then we discovered a lady named daily grace who on a daily basis.

Is getting millions of -- to hurt channel -- -- -- Mind damn channel -- well remember it.

Rob Barnett thanks so much for joining us Patricia but thanks so much time the -- is back.

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