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1-800-Flowers.com CEO on Sales

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    1-800-Flowers.com CEO Jim McCann on Valentine's day sales.

  • Duration 3:38
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It's.

Valentine's Day is three days away and -- you let that panic set in.

Take a look at these a bouquet of roses this year could cost -- anywhere from thirty dollars to over 400.

18 flowers 1800flowers.com.

Expects to sell more than seven million roses this Valentine's Day and CEO Jim -- and joins me now thanks for being with us.

Now as Valentine's Day goes.

What do you think I'm thinking that long stem red roses are really the way to go.

This ridiculous carnation Poodle thing your doctor what don't you think a -- -- kind of -- -- to widen her husband get her a dozen.

Roses instead of this.

-- -- I think it depends on the audience -- if -- -- it's ridiculous I think I have insights into how you -- gonna go this weekend is that I have to.

You know it is seems destined to be a holiday of extortion.

Do you think that -- by -- because they love their mates or they buy them because they're afraid of getting in trouble.

I think there's a reason why -- decided to be a florist and you decide to be journalists and go ahead and win idea Pulitzer Prize I think you're a little bit more dominant on the left sided brain you gonna spend the whole week.

Try to figure out why instead of giving -- into it.

And gripping the power of the opportunity to make a whole bunch of people.

Really happy smile this week yeah so red roses are a big item and it turns out may and give two thirds of the flowers on Valentine's Day women give.

Only 13 why is that exactly well I think it's a way to express your affection and what's will we see is a trend going on -- clearly we know what's going on with consumer.

But the trend that we see about currencies and slow growth college and its growth holly because I don't think this is a discretionary spend them.

When you have a significant other in your life when you have a daughter when you have grandchildren when you have friends were not that you want to make feel special.

It's not discretionary -- you have the opportunity to do it very inexpensively.

Or if you really want -- while the -- have an interest in weekend and elect Dennis or maybe make a daughter who twelve or so years old.

Feel like -- as the greatest the world you have an opportunity do that so I don't think it's discretionary but I think it's broadening from just a loved.

Question in this always flower for one of the first big online categories.

But as other businesses go online -- flowers endangered Valentine's Day losing out on market share to Godiva chocolates to -- a -- to these other direct mail doesn't online well I I totally we still see growth in the flower business is growing I think and downturns they larger than any other time -- the years is that right the -- -- -- -- this year.

I expect we'll have good solid -- growth issues somewhere in the five to 10% -- -- -- industry would be my guess which is pretty good considering that how has been around for about 16100 -- you haven't cut prices to get that 10% growth are prices going up as well quote for the consumer the good news is we haven't seen a price increase the consumer about eight or nine used while.

And so we grow we're working more efficiently we're growing better product -- growing and in different parts of the -- we keeping our close down I think that's why are -- seeing growth in the flower business.

And placing growth and off food businesses are -- so -- product is doing great.

And for all that you told me in the green room that Mother's Day is an even bigger flower holiday than Valentine's Day because you got both men and women ordering and women ordering flowers for the above their husbands mothers and several of her mom surrendering but now the key question -- -- -- before we wrap Jim.

What is the very latest moment I can get on 1800flowers.com.

And order my roses and have a show up.

My balance I'm not gonna elect to escape with -- and take the easy way out the Sino U wanna make all those people who like Smart today.

It is Valentine's week after all and that would be a great time act OK -- a great -- thank you very much for being let us Jim I can't -- very good -- getting through the big Valentine's.

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